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- Rising disposable income and a large proportion of young consumers will drive the demand for consumer packaged goods. Ice cream consumption in the Philippines is forecast to register growth at a CAGR of 6.6% during 2014-2019.
- The volume consumption of Ice Cream products is forecast to grow from 97.1 Kg million in 2014 to 133.7 Kg million in 2019 to register growth at a CAGR of 6.6% during 2014-2019.
- On-trade transactions accounted for 31.3% of the market share of Ice Cream products value sales in local currency terms and 25.3% of volume sales in 2014.
- The Ice Cream market is dominated by a few players such as Unilever PLC, Nestle S.A. and F and N Foods Pte Ltd
- Bag/Sachet was the most commonly used container type in Ice Cream market and accounted for 44.7% of the market share in 2014
- Companies are also introducing flavors that the younger age groups enjoy and family packs and assortment packs which can be enjoyed during family and social gatherings such as birthday parties
- KIMY Krazy Banana Surprise is a new product targeted at kids, the outer layer peels like a real banana peel to reveal the Ice Cream insides.
- Of late, there has been an increase in popularity of premium Ice Creams. Ice Cream brands can leverage on this demand as consumers are willing to pay a premium in order to experience indulgent and new flavors
The report on the Ice Cream Market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream-Single Serve and Take-home and Bulk Ice Cream, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
- Consumer level trends: Top four consumer trends which influence prepared meals consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Report introduction and definitions
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Philippines Ice Cream market
Historical and projected consumption in the Philippines Ice Cream market
Degree of trade up/down-trade in the Philippines Ice Cream market
Market volume of Philippines Ice Cream by category
Historical and project market value of Philippines Ice Cream by category
Winners and losers in the Philippines Ice Cream market
Segment share of the category and change in market share in the Philippines Ice Cream market
Category level pricing in the Philippines Ice Cream market
Retailer and packaging
Leading retailers in the Philippines food market
Leading distribution channels in the Philippines Ice Cream market
Leading distribution channels by category in the Philippines Ice Cream market
Philippines Ice Cream market by type of packaging
Philippines Ice Cream market by type of packaging closure/outer
Philippines Ice Cream market by type of packaging, forecasted
Private label performance compared to national brands in the Philippines Ice Cream market
Leading companies in the Philippines Ice Cream market by category
Leading brands in the Philippines Ice Cream market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Philippines Ice Cream market
How the trend is influencing consumption in the Philippines Ice Cream market
How to target the trend in the Philippines Ice Cream market
How the trend will evolve in the Philippines Ice Cream market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
New product examples launched in the Philippines Ice Cream market
F and N Foods Pte Ltd and ArceDairy Ice Cream
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