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- The Turkish Ice Cream market is forecast to register strong growth both in value and volume terms during the period 2014-2019.
- Take-home and Bulk Ice Cream category is the largest category both in value and volume terms in the Turkish Ice Cream market, owing to its on-trade sales.
- Impulse Ice Cream - Single Serve is forecast to be the fastest growing category in terms of both off-trade and on-trade value and volume during 2014-2019.
- Flexible Packaging is the most used packaging material in 2014 in the Turkish Ice Cream market.
- Cornetto , Magnum, and Ben and Jerrys are the leading brands in Impulse Ice Cream - Single Serve and Take - Home and Bulk Ice Cream categories.
Large base of young population will help in driving demand in the Turkish Ice Cream market. The market is forecast to register strong growth in both value and volume terms during the period 2014-2019. The Impulse Ice Cream - Single Serve category is forecast to register fastest growth in terms of both off-trade and on-trade value and volume. Indulgence and Fun and Enjoyment are the leading trends in the country.
Reasons To Buy
This overview of the Ice Cream Market in Turkey allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.
Table of Contents
Report introduction and definitions
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Turkey market
Historical and projected consumption in the Turkey market
Degree of trade up/down-trade in the Turkey market
Market volume of Turkey by category
Historical and project market value of Turkey by category
Winners and losers in the Turkey market
Segment share of the category and change in market share in the Turkey market
Category level pricing in the Turkey market
Retailer and packaging
Leading retailers in the Turkey food market
Leading distribution channels in the Turkey market
Leading distribution channels by category in the Turkey market
Turkey market by type of packaging
Turkey market by type of packaging closure/outer
Turkey market by type of packaging, forecasted
Private label performance compared to national brands in the Turkey market
Leading companies in the Turkey market by category
Leading brands in the Turkey market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Turkey market
How the trend is influencing consumption in the Turkey market
How to target the trend in the Turkey market
How the trend will evolve in the Turkey market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
New product examples launched in the Turkey market
Yildiz Holding A.S
General Mills, Inc.
Fermet Food Products Industry and Trade Co., Ltd.
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