Consumer and Market Insights: Meat Market in Hungary

Consumer and Market Insights: Meat Market in Hungary

Code: CAN-CS2088MF | Published: Jul-2015 | Pages: 58 | Canadean
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The Consumer and Market Insights: Meat Market in Hungary report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The Hungarian Meat market is forecast to grow at the high CAGR of 5.3% during 2014-2019, supported by declining consumer prices and rising disposable income of consumers.

- Across the Seven Meat categories analyzed, Chilled Raw Packaged Meat - Processed will remain the largest category both by value and volume, while Ambient Meat will be the fastest growing category, registering a CAGR of 6.2% during 2014-2019

- The Hungarian Meat market has scope for competition and it is currently led by international players like Unilever PLC, Bonafarm group, Debreceni group, PApa Meat 1913 Ltd.

- Private Label had considerable market penetration of 17.4% in the Hungarian Meat market in 2014.

- The use of Tray containers for packaging Meat products is forecast to grow at a CAGR of 4.5% during 2014-2019, led by growing demand for the Chilled Raw Packaged Meat - Processed category

Synopsis
The report on the Meat sector in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), Frozen Meat , with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market Overview
Market value and volume for the Hungary Meat market
Historical and projected consumption in the Hungary Meat market
Degree of trade up/down-trade in the Hungary Meat market
Market volume of Hungary Meat by category
Historical and project market value of Hungary Meat by category
Winners and losers in the Hungary Meat market
Average category level pricing in the Hungary Meat market
Segment share of the category and change in market share in the Hungary Meat market
Retail Landscape and Key Distribution Channels
Leading retailers in the Hungary food market
Leading distribution channels in the Hungary Meat market
Leading distribution channels by category in the Hungary Meat market
Packaging
Hungary Meat market by type of packaging
Hungary Meat market by type of packaging closure/outer
Hungary Meat market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Hungary Meat market
Private label performance compare to national brands in the Hungary Meat market
Leading brands in the Hungary Meat market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Unilever PLC
Merian Foods Kft.
Debreceni group
Bonafarm Group
KomEta 99 ZRt
ZAdor-hUs Kft.
Lac-HUs Kft
Tanyasi
Selection Gourmand
Pannon LUd Kft.
PApa Meat 1913 Ltd.
HercsihUs Kft
Hungerit Zrt.
Tetrabbit Kft
Bernard Matthews Holdings Ltd.
Gallicoop Turkey Processing LTD
Jegtrade Kft.

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