Consumer and Market Insights: Meat Market in Italy

Consumer and Market Insights: Meat Market in Italy

Code: CAN-CS2093MF | Published: Oct-2015 | Pages: 57 | Canadean
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The Italian Meat market is forecast to register higher growth during 2014-2019 compared to 2009-2014. Chilled Raw Packaged Meat - Whole Cuts is the leading value category while Chilled Raw packaged Meat - Processed category is forecast to register fastest growth during 2014-2019.

Key Findings
- Improving economic scenario and low inflation rate in Italy will drive the growth of Meat market in the country

- Among all the Meat categories analyzed, Chilled Raw packaged Meat - Whole Cuts will remain as the leading value category while the Chilled Raw Packaged Meat - Processed category will register fastest growth during 2014-2019

- The Italian Meat market is a highly competitive market led by domestic companies such as Bolton Group, Alcass S.P.A. and Rovagnati S.P.A

- Penetration of private label products in the Italian Meat market is high

- The use of Box outer is forecast to register higher growth than other outer types used in the Italian Meat market during 2014-2019

- Hypermarkets and Supermarkets was the leading distribution channel for Meat products in Italy

Synopsis
Canadeans Consumer and Market Insights report on the Meat market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Fresh Meat(Counter), Chilled Raw Packaged Meat - Whole Cuts, Chilled Raw Packaged Meat - Processed, Frozen Meat, Ambient Meat, Cooked Meats - Counter, Cooked Meats - Packaged with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Italy Meat market
Historical and projected sales in the Italy Meat market
Degree of trade up/down-trade in the Italy Meat market
Comparison of Italy Meat market compared to other key countries
Market volume of Italy Meat by category
Historical and project market value of Italy Meat by category
Winners and losers in the Italy Meat market
Segment share of the category and change in market share in the Italy Meat market
Penetration of private label, by categories, in the Italy Meat market
Private label performance compare to national brands in the Italy Meat market
Leading companies in the Italy Meat market by category
Leading brands in the Italy Meat market by category
Retailer and packaging
Leading retailers in the Italy food market
Leading distribution channels in the Italy Meat market
Leading distribution channels by category in the Italy Meat market
Italy Meat market by type of packaging
Italy Meat market by type of packaging closure/outer
Italy Meat market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Italy Meat market
Private Label consumption occasions by age and gender in the Italy Meat market
Under/Over-consumption levels in the Italy Meat market by gender and age
Consumption frequency by type of consumer in the Italy Meat market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Italy Meat market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Italy Meat market
Market volume of the Italy Meat market by category and trend
For leading trends in the Italy Meat market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Italy Meat market
How to target the trend in the Italy Meat market
How the trend will evolve in the Italy Meat market
Innovation examples
New product examples launched in the Italy Meat market
New product examples launched in the global Meat market
Actions and Recommendations
How to successfully target key trends in the Italy Meat market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Bolton Group
Generale Conserve S.P.A.
Agricola Italiana Alimentare S.P.A.
Alcass S.P.A.
Fiorucci Foods Inc.
Casa Morntorsi S.R.L.
Pollo Del Campo
Levoni S.P.A.
Felsineo S.P.A.
Ghelli S.P.A.
Rovagnati S.P.A
Martelli Salumi S.P.A.
Gardani S.R.L.
Findus Group

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