Consumer and Market Insights: Oral Hygiene in Romania

Consumer and Market Insights: Oral Hygiene in Romania

Code: CAN-CS2804MF | Published: May-2016 | Pages: 50 | Canadean
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The Romanian Oral Hygiene market is led by Toothpaste category with the largest value share while the Dental Floss and Mouthwash categories are projected to witness fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel of the Oral Hygiene market. Flexible Packaging is the most commonly used packaging material for Oral Hygiene products.

Key Findings
- Among the six categories analyzed, Toothpaste will be the largest category by value sales with a 77.23% share in the Romanian Oral Hygiene market.

- Hypermarkets and Supermarkets is the leading distribution channel accounting for 43.5% of the overall Oral Hygiene products distribution in Romania.

- Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market

- The use of Screw Top closures is forecast to grow at a CAGR of 1.7% during 2015-2020.


Synopsis
Canadeans Consumer and Market Insights report on the Oral Hygiene market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper and Board and others; container data for: Tube, Blister Pack, Bottle and others


Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for Romanias Oral Hygiene market
- Historic and forecast consumption in Romanias Oral Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in Romanias Cosmetics and Toiletries market
- Leading distribution channels (value terms) in Romanias Oral Hygiene market
- Leading distribution channels (value terms) by category

Packaging
- Oral Hygiene market by type of packaging material/container (in volume terms)
- Oral Hygiene market by type of packaging closure/outer (in volume terms)
- Oral Hygiene market by type of packaging, forecast (in volume terms)

Brand Share
- Market share of leading brands (in value terms) by category

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables


Table 1: Market value analysis in RON and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to RON
Table 4: Average prices (RON and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015
The Procter and Gamble Company
Sunstar Suisse S.A.
Glaxosmithkline Plc
Colgate-Palmolive Gmbh
Esro Ag.
Johnson and Johnson Gmbh
Wisdom Toothbrushes Limited
Queisser Pharma
Aroma Plc
Spazzolificio Piave
Henkel Ag and Co. Kgaa,

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