Consumer and Market Insights: Pasta and Noodles Market in South Africa

Consumer and Market Insights: Pasta and Noodles Market in South Africa

Code: CAN-CS2409MF | Published: Sep-2015 | Pages: 48 | Canadean
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South African Pasta and Noodles market is forecast to register moderate growth during 2014-2019. Dried and Instant Noodles is the largest category while Dried Pasta is the fastest growing category during 2014-2019.

Key Findings
- Improving economy with presence of large young consumer base leading busy lives provides opportunities to the marketers in the Pasta and Noodles market in South Africa

- South Africa Pasta and Noodles market is forecast to register moderate growth at a CAGR of3.2% during 2014-2019

- Dried Pasta will remain the largest category by value whereas Chilled Noodles is forecast to be the fastest growing category with a CAGR of 4.9% during 2014-2019.

- South Africa Pasta and Noodles market is led by international players like H. J. Heinz Company, NestlE S.A. and domestic players such as Tiger Brands Limited have a significant market share

- Food price inflation is high in South Africa at 7.3% which consequences the rising demand of value for money Pasta and Noodle products in the country

- The overall penetration of private label products in South African Pasta and Noodles market is high at 19.4% during 2011-2014

Synopsis
Canadeans Consumer and Market Insight report on the Pasta and Noodles market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the South Africa Pasta and Noodles market
Historical and projected consumption in the South Africa Pasta and Noodles market
Degree of trade up/down-trade in the South Africa Pasta and Noodles market
Market volume of South Africa Pasta and Noodles by category
Historical and project market value of South Africa Pasta and Noodles by category
Winners and losers in the South Africa Pasta and Noodles market
Segment share of the category and change in market share in the South Africa Pasta and Noodles market
Category level pricing in the South Africa Pasta and Noodles market
Retailer and packaging
Leading retailers in the South Africa food market
Leading distribution channels in the South Africa Pasta and Noodles market
Leading distribution channels by category in the South Africa Pasta and Noodles market
South Africa Pasta and Noodles market by type of packaging
South Africa Pasta and Noodles market by type of packaging closure/outer
South Africa Pasta and Noodles market by type of packaging, forecasted
Private label performance compared to national brands in the South Africa Pasta and Noodles market
Leading companies in the South Africa Pasta and Noodles market by category
Leading brands in the South Africa Pasta and Noodles market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the South Africa Pasta and Noodles market
How the trend is influencing consumption in the South Africa Pasta and Noodles market
How to target the trend in the South Africa Pasta and Noodles market
How the trend will evolve in the South Africa Pasta and Noodles market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the South Africa Pasta and Noodles market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Shoprite
Pick N Pay
Massmart (Walmart)
Spar
Tiger Brands Limited
H. J. Heinz Company
NestlE S.A.
Portland Foods. Org
Barilla S.P.A.
Pioneer Foods

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