Consumer and Market Insights: Prepared Meals Market in Colombia

Consumer and Market Insights: Prepared Meals Market in Colombia

Code: CAN-CS1979MF | Published: Jul-2015 | Pages: 56 | Canadean
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The Consumer and Market Insights: Prepared Meals Market in Colombia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Rise in GDP, low inflation rate and large young population created favorable climate of purchasing Prepared Meals in Colombia

- Colombias Prepared Meals market is forecast to register high growth i.e. at a CAGR of 6.1% during 2014-2019

- Of the three Prepared Meals categories analyzed, Ready Meals accounted for largest growth with 72.8% share where as Meal Kits is the fastest growth category, registering at a CAGR of 6.4% during 2014-2019

- In Colombian Prepared Meals market, Hypermarkets and Supermarkets is the leading distribution channel in the overall Prepared Meals accounted with 33.5% share of the market

- Rigid Plastics is the predominately used packaging material and registered the largest growth with a 76.7% share in 2014

- Sofia with 30.3% share, is the leading brand in Pizza category

- Lack of time for scratch-cooking due to increasingly busy lives, and the desire to experience new cuisines are the most influential factors contributing to Prepared Meals market growth

Synopsis
The report on the Prepared Meals sector in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence prepared meals consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Colombia Prepared Meals market
Historical and projected consumption in the Colombia Prepared Meals market
Degree of trade up/down-trade in the Colombia Prepared Meals market
Market volume of Colombia Prepared Meals by category
Historical and project market value of Colombia Prepared Meals by category
Winners and losers in the Colombia Prepared Meals market
Segment share of the category and change in market share in the Colombia Prepared Meals market
Category level pricing in the Colombia Prepared Meals market
Retailer and packaging
Leading retailers in the Colombia food market
Leading distribution channels in the Colombia Prepared Meals market
Leading distribution channels by category in the Colombia Prepared Meals market
Colombia Prepared Meals market by type of packaging
Colombia Prepared Meals market by type of packaging closure/outer
Colombia Prepared Meals market by type of packaging, forecasted
Private label performance compared to national brands in the Colombia Prepared Meals market
Leading companies in the Colombia Prepared Meals market by category
Leading brands in the Colombia Prepared Meals market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Colombia Prepared Meals market
How the trend is influencing consumption in the Colombia Prepared Meals market
How to target the trend in the Colombia Prepared Meals market
How the trend will evolve in the Colombia Prepared Meals market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Colombia Prepared Meals market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Old El Paso
ZenU
Sofia
Pasticheli
Don MaIz
Lista
Rapi Papa
Respin
Macadonia
Ronda
Tasca
General Mills Inc
Industria De Alimentos ZenU S.A.S
ParcelaciOn Palmaseca
Industria De Alimentos ZenU S.A.S.

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