Consumer and Market Insights: Prepared Meals Market in Denmark

Consumer and Market Insights: Prepared Meals Market in Denmark

Code: CAN-CS1981MF | Published: May-2015 | Pages: 41 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of the Prepared Meals sector in Denmark. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- The Danish Prepared Meals market is forecast to register moderate growth both in value and volume terms during the period 2014-2019

- Ready Meals is the largest category both in value and volume terms in 2014 and is also forecast to register fastest growth during 2014-2019.

- Hypermarkets and Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.

- Bag/Sachet made up of Flexible Packaging is the most preferred container type in the Danish Prepared Meals market.

Synopsis
The Danish Prepared Meals market is forecast to register moderate growth both in value and volume terms during 2014-2019. Improving economic condition and large base of adult population in the country will drive growth in the market. Ready Meals, the largest category, is forecast to register fastest category in terms of value and volume reflecting consumers preference for convenient meal options amidst growing busy lives.

Reasons To Buy
This overview of the consumer and market dynamics of the Portugal Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market Overview
Market value and volume for the Denmark Prepared Meals market
Historical and projected consumption in the Denmark Prepared Meals market
Degree of trade up/down-trade in the Denmark Prepared Meals market
Market volume of Denmark Prepared Meals by category
Historical and project market value of Denmark Prepared Meals by category
Winners and losers in the Denmark Prepared Meals market
Average category level pricing in the Denmark Prepared Meals market
Segment share of the category and change in market share in the Denmark Prepared Meals market
Retail Landscape and Key Distribution Channels
Leading retailers in the Denmark food market
Leading distribution channels in the Denmark Prepared Meals market
Leading distribution channels by category in the Denmark Prepared Meals market
Packaging
Denmark Prepared Meals market by type of packaging
Denmark Prepared Meals market by type of packaging closure/outer
Denmark Prepared Meals market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Denmark Prepared Meals market
Private label performance compare to national brands in the Denmark Prepared Meals market
Leading brands in the Denmark Prepared Meals market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Ardo A/S
AB World Foods Ltd
Ablomst
Dr. August Oetker KG
Jensens
A. Espersen A/S
Hanegal A / S
Daloon A / S
Tulip Food Company A/S
orkla Asa
Findus group
Royal Greenland A/S
Unilever PLC

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