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- Germany is the one of the largest Prepared Meals markets in volume terms. This can be attributed to the convenience, quality, and variety of Prepared Meals products
- Longer working hours, more shift work, and busier schedules are making German consumers more dependent upon convenient, easy, and quick food occasions
- Germanys population is rapidly aging due to increased life expectancy and low fertility rates. The over 55s are the fastest-growing age group in the country and Prepared Meals manufacturers must try harder to appeal to these consumers to maintain and grow their market share
The Consumer and Market Insights: Prepared Meals Market in Germany report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
What else does this report offer?
- Figures that showcase the number of times consumers of different age groups and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
- The degree of influence that Canadeans 20 key consumer trends have on Prepared Meals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
- International and German-specific product innovation examples targeting key consumer needs - compare your products against the top performers
Reasons To Buy
- Develop the best strategies in product formulation, packaging, and consumer targets through Canadeans analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years
- Know who the key consumer groups are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the German Prepared Meals market
- Identify the best way to differentiate your products from the competition. Quantify the influence of 20 consumption motivations in the Prepared Meals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly
- Understand how your category is going to change over the next five years. Analysis of category, brand, and packaging dynamics show which opportunities will emerge in future and how to position your product range to take advantage of them
Table of Contents
Classifications and definitions
Methodology Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Germany Prepared Meals market
Historical and projected sales in the Germany Prepared Meals market
Degree of trade up/down-trade in the Germany Prepared Meals market
Comparison of Germany Prepared Meals market compared to other key countries
Volume of Germany Prepared Meals market by category
Historical and project market value of the Germany Prepared Meals by category
Winners and losers in the Germany Prepared Meals market
Segment share of the category and change in market share in the Germany Prepared Meals market
Penetration of private label, by categories, in the Germany Prepared Meals market
Private label performance compare to national brands in the Germany Prepared Meals market
Leading companies in the Germany Prepared Meals market by category
Leading brands in the Germany Prepared Meals market by category Retailers and packaging
Leading retailers in the Germany Food market
Leading distribution channels in the Germany Prepared Meals market
Leading distribution channels by category in the Germany Prepared Meals market
Germany Prepared Meals market by type of packaging
Germany Prepared Meals market by type of packaging closure/outer
Germany Prepared Meals market by type of packaging, forecast
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Germany Prepared Meals market
Private Label consumption occasions by age and gender in the Germany Prepared Meals market
Under/Over-consumption levels in the Germany Prepared Meals market by gender and age
Consumption frequency by type of consumer in the Germany Prepared Meals market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Germany Prepared Meals market Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Germany Prepared Meals market
Market volume of the Germany Prepared Meals market by category and trend
For leading trends in the Germany Prepared Meals market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Germany Prepared Meals market
How to target the trend in the Germany Prepared Meals market
How the trend will evolve in the Germany Prepared Meals market Innovation examples
New product examples launched in the Germany Prepared Meals market
New product examples launched in the global Prepared Meals market Actions and Recommendations
How to successfully target key trends in the Germany Prepared Meals market
Explanation of trends
Continental Foods Germany GmbH. Liebig
Dr. August Oekter
A La Eco
Iglo Foods Group
The Artisan Bistro
Mini Nom Noms
Fleury Michon and Eat Water
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