Consumer and Market Insights: Prepared Meals Market in Norway

Consumer and Market Insights: Prepared Meals Market in Norway

Code: CAN-CS1999MF | Published: May-2015 | Pages: 44 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of Norways Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- Economic recovery and low inflation rate are likely to drive consumer spending in Norway.

- The Norwegian Prepared Meals market will witness sluggish growth.

- The Ready Meals category is forecast to register fastest growth in value terms during 2014-2019.

- Hypermarkets and Supermarkets, followed by Convenience Stores is the leading distribution channel for Prepared Meals market.

- Rigid Plastics is the most used packaging material in the Prepared Meals market.

Synopsis
Norways Prepared Meals market will register slow value growth during 2014-2019 as economic recovery is still underway. Ready Meals is the largest category in value as well as volume terms, as well as the fastest growing category in the Prepared Meals market reflecting consumers preference for convenient meal option amidst growing busy lives.

Reasons To Buy
This overview of the consumer and market dynamics of the Norwegian Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market Overview
Market value and volume for the Norway Prepared Meals market
Historical and projected consumption in the Norway Prepared Meals market
Degree of trade up/down-trade in the Norway Prepared Meals market
Market volume of Norway Prepared Meals by category
Historical and project market value of Norway Prepared Meals by category
Winners and losers in the Norway Prepared Meals market
Average category level pricing in the Norway Prepared Meals market
Segment share of the category and change in market share in the Norway Prepared Meals market
Retail Landscape and Key Distribution Channels
Leading retailers in the Norway food market
Leading distribution channels in the Norway Prepared Meals market
Leading distribution channels by category in the Norway Prepared Meals market
Packaging
Norway Prepared Meals market by type of packaging
Norway Prepared Meals market by type of packaging closure/outer
Norway Prepared Meals market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Norway Prepared Meals market
Private label performance compare to national brands in the Norway Prepared Meals market
Leading brands in the Norway Prepared Meals market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
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