Consumer and Market Insights: Prepared Meals Market in Portugal

Consumer and Market Insights: Prepared Meals Market in Portugal

Code: CAN-CS2003MF | Published: May-2015 | Pages: 41 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of the Portugal Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- The Prepared Meals market in Portugal offers moderate growth prospects for manufacturers to introduce new products in the market.

- Ready Meals is both the largest category in value and volume terms in the market reflecting consumers preference for convenient meal options amidst growing busy lives.

- Hypermarkets and Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.

- Tub made up of Rigid Plastics is the most preferred container type in the Portugal Prepared Meals market.

Synopsis
Portugals Prepared Meals market is forecast to register low growth in value and volume terms during 2014-2019. Large proportion of working population and busy lifestyle coupled with improved economic outlook is helping in driving growth of Prepared Meals market in Portugal. Ready Meals is the largest category in terms of value and volume whereas Meal Kits is the fastest category in both volume and value terms in the market reflecting consumers preference for convenient meal options amidst growing busy lives.

Reasons To Buy
This overview of the consumer and market dynamics of the Portugal Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market Overview
Market value and volume for the Portugal Prepared Meals market
Historical and projected consumption in the Portugal Prepared Meals market
Degree of trade up/down-trade in the Portugal Prepared Meals market
Market volume of Portugal Prepared Meals by category
Historical and project market value of Portugal Prepared Meals by category
Winners and losers in the Portugal Prepared Meals market
Average category level pricing in the Portugal Prepared Meals market
Segment share of the category and change in market share in the Portugal Prepared Meals market
Retail Landscape and Key Distribution Channels
Leading retailers in the Portugal food market
Leading distribution channels in the Portugal Prepared Meals market
Leading distribution channels by category in the Portugal Prepared Meals market
Packaging
Portugal Prepared Meals market by type of packaging
Portugal Prepared Meals market by type of packaging closure/outer
Portugal Prepared Meals market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Portugal Prepared Meals market
Private label performance compare to national brands in the Portugal Prepared Meals market
Leading brands in the Portugal Prepared Meals market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Pingo Doce
Continente
IntermarchE
Auchan
Lidl
General Mills, Inc.
Ernesto Morgado SA
Dr. August Oetker KG
Smithfield Foods Inc
Iglo Foods Group Ltd
NestlE S.A.
Cerealis Produtos Alimentares, S.A
Unilever PLC
Probar Llc
Montalva Group
Derivados De Ovo Lda

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