Consumer and Market Insights: Prepared Meals Market in Thailand

Consumer and Market Insights: Prepared Meals Market in Thailand

Code: CAN-CS2013MF | Published: Jul-2015 | Pages: 57 | Canadean
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The Consumer and Market Insights: Prepared Meals Market in Thailand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The Prepared Meals market in Thailand is forecast grow at a high CAGR of10.8% during 2014-2019, supported by increasing population growth rate which is likely to create opportunities for producers in Prepared Meals market like in near future

- Across the three prepared meals categories analyzed, Ready Meals leads the markets, both in value and volume terms and will remain the largest as well as fastest growth category, registering a high CAGR of 13.1% during 2014-2019

- The Thailand Prepared Meals market is competitive and is led by market players like Charoen Pokphand Foods PCL, Prantalay, Alfredo Foods Inc., Unilever PLC

- The use of Tray containers for packaging Prepared Meals products is forecast to grow at a high CAGR of 10.3% during 2014-2019, led by increasing demand for Ready Meals and Meal Kits categories

- With a 58.0% of population being below 40 years of age, Thailand got a large young base of consumers with their eating habit inclined toward products like Pizza and Pasta, thus indicating a potential future for Prepared Meals market in the country

Synopsis
The report on the Prepared Meals sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence prepared meals consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Thailand Prepared Meals market
Historical and projected consumption in the Thailand Prepared Meals market
Degree of trade up/down-trade in the Thailand Prepared Meals market
Market volume of Thailand Prepared Meals by category
Historical and project market value of Thailand Prepared Meals by category
Winners and losers in the Thailand Prepared Meals market
Segment share of the category and change in market share in the Thailand Prepared Meals market
Category level pricing in the Thailand Prepared Meals market
Retailer and packaging
Leading retailers in the Thailand food market
Leading distribution channels in the Thailand Prepared Meals market
Leading distribution channels by category in the Thailand Prepared Meals market
Thailand Prepared Meals market by type of packaging
Thailand Prepared Meals market by type of packaging closure/outer
Thailand Prepared Meals market by type of packaging, forecasted
Private label performance compared to national brands in the Thailand Prepared Meals market
Leading companies in the Thailand Prepared Meals market by category
Leading brands in the Thailand Prepared Meals market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Thailand Prepared Meals market
How the trend is influencing consumption in the Thailand Prepared Meals market
How to target the trend in the Thailand Prepared Meals market
How the trend will evolve in the Thailand Prepared Meals market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Thailand Prepared Meals market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Charoen Pokphand Foods PCL
Prantalay
SandP Syndicate Public Company Limited
Thai President Foods Public Company Limited.
Unilever PLC
Alfredo Foods Inc.
7-Eleven
Tesco Lotus
Family Mart
Big C Supercenter
Siam Marko PLc.

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