Consumer and Market Insights: Prepared Meals Market in the Philippines

Consumer and Market Insights: Prepared Meals Market in the Philippines

Code: CAN-CS1598MF | Published: Feb-2015 | Pages: 49 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of the Prepared Meals sector in the Philippines. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
- Sales value will mainly be driven by the Ready Meals category. The highest growth is expected in the Pizza category, resulting from indulgence and taste

- The overall Prepared Meals market in the Philippines is highly fragmented with the presence of a large number of small domestic players

- Flexible Packaging and Rigid Plastics were the most commonly used packaging materials in the Filipino Prepared Meals market

- Hypermarkets & Supermarkets are the leading retailers of Prepared Meals products in the Philippines

- The countrys large young population base and their increasingly fast-paced lifestyles are driving the consumption of Prepared Meals

Synopsis
High disposable income of young and adult Filipino consumers and increasing busy schedules due to the rising number of women in the workplace is driving the growth in this market. Innovation, continuous rise in time-constrained consumers, increasing indulgence towards Pizza, and the incorporation of sustainable and innovative packaging will be the key factors driving growth in the Prepared Meals market in the Philippines.

Reasons To Buy
This overview of the consumer and market dynamics of the Prepared Meals sector in the Philippines allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Philippines market
Historical and projected consumption in the Philippines market
Degree of trade up/down-trade in the Philippines market
Market volume of Philippines by category
Historical and project market value of Philippines by category
Winners and losers in the Philippines market
Segment share of the category and change in market share in the Philippines market
Category level pricing in the Philippines market
Retailer and packaging
Leading retailers in the Philippines food market
Leading distribution channels in the Philippines market
Leading distribution channels by category in the Philippines market
Philippines market by type of packaging
Philippines market by type of packaging closure/outer
Philippines market by type of packaging, forecasted
Private label performance compared to national brands in the Philippines market
Leading companies in the Philippines market by category
Leading brands in the Philippines market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Philippines market
How the trend is influencing consumption in the Philippines market
How to target the trend in the Philippines market
How the trend will evolve in the Philippines market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Philippines market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Pure Foods
SM Supermarket
The Robinsons Retail Group
Rustan
Metro

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