Consumer and Market Insights: Savory and Deli Foods Market in Austria

Consumer and Market Insights: Savory and Deli Foods Market in Austria

Code: CAN-CS2172MF | Published: Jul-2015 | Pages: 53 | Canadean
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The Consumer and Market Insights: Savory and Deli Foods Market in Austria report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Rising GDP per capita and low inflation rate will create demand for consumer packaged goods in the Austrian market

- Of the seven categories analyzed, Fermented Meats will remain the fastest growth category, registering a CAGR of 2.6% during 2009-2019

- Hypermarkets and Supermarkets is the leading distribution channel in the Austrian Savory and Deli Food market accounting for46.4% of distribution.

- The use of Tray container for packaging Savory and Deli is forecast to grow at a CAGR of 1.6% during 2014-2019

- Private label has considerable market penetration of 12.5% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

Synopsis
The report on the Savory and Deli sector in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Savory Baked Goods, Cured Meats, Fermented Meats, Pates, Pre-Packed Sandwiches, Prepared Salads and Pies and Savory Appetisers, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Austria Savory and Deli Foods market
Historical and projected sales in the Austria Savory and Deli Foods market
Degree of trade up/down-trade in the Austria Savory and Deli Foods market
Comparison of Austria Savory and Deli Foods market compared to other key countries
Market volume of Austria Savory and Deli Foods by category
Historical and project market value of Austria Savory and Deli Foods by category
Winners and losers in the Austria Savory and Deli Foods market
Segment share of the category and change in market share in the Austria Savory and Deli Foods market
Penetration of private label, by categories, in the Austria Savory and Deli Foods market
Private label performance compare to national brands in the Austria Savory and Deli Foods market
Leading companies in the Austria Savory and Deli Foods market by category
Leading brands in the Austria Savory and Deli Foods market by category
Retailer and packaging
Leading retailers in the Austria food market
Leading distribution channels in the Austria Savory and Deli Foods market
Leading distribution channels by category in the Austria Savory and Deli Foods market
Austria Savory and Deli Foods market by type of packaging
Austria Savory and Deli Foods market by type of packaging closure/outer
Austria Savory and Deli Foods market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Austria Savory and Deli Foods market
Private Label consumption occasions by age and gender in the Austria Savory and Deli Foods market
Under/Over-consumption levels in the Austria Savory and Deli Foods market by gender and age
Consumption frequency by type of consumer in the Austria Savory and Deli Foods market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Austria Savory and Deli Foods market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Austria Savory and Deli Foods market
Market volume of the Austria Savory and Deli Foods market by category and trend
For leading trends in the Austria Savory and Deli Foods market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Austria Savory and Deli Foods market
How to target the trend in the Austria Savory and Deli Foods market
How the trend will evolve in the Austria Savory and Deli Foods market
Innovation examples
New product examples launched in the Austria Savory and Deli Foods market
New product examples launched in the global Savory and Deli Foods market
Actions and Recommendations
How to successfully target key trends in the Austria Savory and Deli Foods market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Greisinger Fleisch-
Wurst- und Selchwarenerzeugung GmbH
Efko Group
orkla Asa
Delikatessa Gmbh
REWE Group
SPAR
Markant
ALDI SUd
Lidl

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