Consumer and Market Insights: Savory Snacks in Egypt

Consumer and Market Insights: Savory Snacks in Egypt

Code: CAN-CS3632MF | Published: Jun-2016 | Pages: 85 | Canadean
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The Savory Snacks market in Egypt is forecast to grow at a faster rate in 2015-2020 as compared to 2010-2015, which is mainly driven by growing GDP per capita and large young consumer population. The Egyptian Savory Snacks market is led by the Potato Chips category in value terms while Ethnic/Traditional Snacks is forecast to register fastest growth during 2015-2020. Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Egypt.

Key Findings
- The Pretzels category is expected to gain maximum market share during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel in Egypts Food market

- Chipsy is the leading brand in Potato Chips category, both in value and volume terms

- Private label products in the Processed Snacks category registered the fastest growth during 2012-2015

- Processed Snacks with reduced fat claims are gaining popularity in Egypt

- Box is the only used outer type in Egypts Savory Snacks market

Synopsis
Canadeans Consumer and Market Insights report on the Savory Snacks market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Pouch, Tub and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

- Report Scope

Country Context

- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

- Value and volume analysis for Egypts Savory Snacks market
- Impact of exchange rate fluctuations on Savory Snacks market
- Degree of trade up/down in Egypts Savory Snacks market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Egypts Food market
- Leading distribution channels (value terms) in Egypts Savory Snacks market
- Leading distribution channels (value terms) by category

Competitive Landscape

- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Egypts Savory Snacks market
- Private label growth (in value terms) compared to brands Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Savory Snacks market by type of packaging material/container (in volume terms)
- Savory Snacks market by type of packaging closure/outer (in volume terms)
- Savory Snacks market by type of packaging, forecast (in volume terms)

Examples of New Product Development
- New products launched in Egypts Savory Snacks market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Health and Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Methodology
- About Canadean

List of Tables


Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in EGP and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EGP
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (EGP and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health and Wellness product attributes driving sales, 2015
Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels, overall Savory Snacks, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value and volume), 2015
Figure 12: Private label penetration by categories, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Value of key Health and Wellness claims, by category, 2010-2020
Figure 15: Leading Health and Wellness companies by category, 2015
Figure 16: Packaging analysis -key packaging material, type, closure, 2015
Figure 17: Growth in key packaging material, type, closure, 2015-2020
Flamingo
Samo Trading Company
Lebanese Roasting Group S.A.R.L.
Baja Foods
LLC
Egypt foods
Pepsico Inc.
Conagra Foods Inc.
Al Jawhara Group
Senurita Company
EGC Group
Americana Group
Private Label- Deemah
kemet Natural Food
United Biscuits Ltd
The Kellogg Company
Edita Food Indutries
The Procter and Gamble Company

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