Consumer and Market Insights: Savory Snacks in Poland

Consumer and Market Insights: Savory Snacks in Poland

Code: CAN-CS3652MF | Published: Jun-2016 | Pages: 103 | Canadean
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The Savory Snacks market in Poland will register strong growth during 2015-2020 driven by rising per-capita income of the population. The Potato Chips is the most popular Savory Snacks category followed by Processed Snacks and Nuts and Seeds. Busy lifestyles of the consumers is driving snacking as many seek out on-the-go Savory Snacks to provide a quick, yet healthy alternative to meals. Besides, Polish consumers in the Savory Snacks market are experiment driven and manufacturers have introduced new Savory Snacks with new flavors and with sensory fusion attributes to appeal to consumers seeking novel sensory experiences.

Key Findings
- The Savory Snacks market in Poland will register higher growth in value terms during 2015-2020 compared to 2010-2015.

- Polands consumers are opting for value for money products in the Savory Snacks market.

- The Potato Chips category has the highest volume share in the overall Savory Snacks market.

- Hypermarkets and Supermarkets Specialists is the leading distribution channel in Polands Food market.

- Felix is the leading brand in the Nuts and Seeds category and in the Peanuts segment.

- Consumers prefer better for you Savory Snacks products driven by health concerns over rising obesity levels.

Canadeans Consumer and Market Insights report on the Savory Snacks market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others

- Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview
- Value and volume analysis for Argentinas Confectionery market
- Impact of exchange rate fluctuations on Confectionery market
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in Argentinas Food market
- Leading distribution channels (value terms) in Argentinas Confectionery market
- Leading distribution channels ((value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

- Confectionery market by type of packaging material/container (in volume terms)
- Confectionery market by type of packaging closure (in volume terms)
- Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis
- Canadeans consumer trend framework and explanation of the sub-trends
- For key trends in Argentinas Confectionery market:
- How the trend is influencing consumption in Argentinas Confectionery market
- How to target the trend in Argentinas Confectionery market
- How the trend will evolve in Argentinas Confectionery market
- Key target demographic and the rate and which the trend will evolve
- What are the key drivers that will influence growth of confectionery market in the future

Innovation examples
- New products launched in Argentinas Confectionery market

- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Health and Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Health and Wellness definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List of Tables

Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in ARS and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to ARS
Table 5: Average prices (ARS and US$) by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by segment, 2015
Table 8: Leading brands by category, 2015
Table 9: Key Health and Wellness product attributes driving sales, 2015
Table 10: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Brand share analysis by categories (by value and volume), 2015
Figure 9: Brand share analysis by segments (by value and volume), 2015
Figure 10: Key Health and Wellness companies by categories
Figure 11: Packaging analysis -key packaging material, type, closure, 2015
Figure 12: Growth in key packaging material, type, closure, 2015-2020
Indykpol S.A.
Soko?Ow SA
Bakalland S.A.
Intersnack Group GmbH and Co. KG
Jutrzenka Colian
The Lorenz Bahlsen Snack-World Gmbh and Co Kg
A. Kowalski
Tentor sp.j.
Carletti A/S
Popz Holding LLC
Pepsico Inc.
Lajkonik Snacks Gmbh Sp. K.
Aksam Co.
Grupa BGK Sp. z o.o.
Bruce Foods Corporation
Paulig Group

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