Consumer and Market Insights: Savory Snacks Market in Germany

Consumer and Market Insights: Savory Snacks Market in Germany

Code: CAN-CS1785MF | Published: May-2015 | Pages: 119 | Canadean
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The Consumer and Market Insights: Savory Snacks Market in Germany report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings
- The German Savory Snacks market has low per capita consumption when compared to other European nations

- The Potato Chips category is forecast to register the fastest growth in value terms during 2014-2019

- The Ethnic/Traditional Snacks category has the highest private label penetration in the Savory Snacks market

- Older Consumers enjoy the most Savory Snacks occasions in Germany on an annual basis

- Germanys Savory Snacks market is driven by the consumers desire to treat themselves

Synopsis
This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

- Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

- A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

- The degree of influence that Canadeans 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

- Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

- International and Germany-specific product innovation examples targeting key consumer needs -compare your products against top performers.

Reasons To Buy
- Get access to Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Savory Snacks market

- Quantify the influence of 20 consumption motivations in the Savory Snacks sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Table of Contents

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the German Savory Snacks market
Historical and projected consumption in the German Savory Snacks market
Comparison of the German Savory Snacks market to other key countries
Market volume of German Savory Snacks by category
Historical and projected market value of German Savory Snacks by category
Winners and losers in the German Savory Snacks market
Segment share of the category and change in market share in the German Savory Snacks market
Penetration of private label, by categories, in the German Savory Snacks market
Private label performance compare to national brands in the German Savory Snacks market
Leading companies in the German Savory Snacks market by category
Leading brands in the German Savory Snacks market by category
Retailer and packaging
Leading retailers in the German food market
Leading distribution channels in the German Savory Snacks market
Leading distribution channels by category in the German Savory Snacks market
German Savory Snacks market by type of packaging
German Savory Snacks market by type of packaging closure/outer
German Savory Snacks market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the German Savory Snacks market
Private Label consumption occasions by age and gender in the German Savory Snacks market
Under/Over-consumption levels in the German Savory Snacks market by gender and age
Consumption frequency by type of consumer in the German Savory Snacks market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the German Savory Snacks market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the German Savory Snacks market
Market volume of the German Savory Snacks market by category and trend
For leading trends in the German Savory Snacks market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the German Savory Snacks market
How to target the trend in the German Savory Snacks market
How the trend will evolve in the German Savory Snacks market
Innovation examples
New product example launches in the German Savory Snacks market
New product example launches in the global Savory Snacks market
Actions and Recommendations
How to successfully target key trends in the German Savory Snacks market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
An explanation of the sub-trends
Methodology notes
About Canadean
The Lorenz Bahlsen Snack-World GmbH and Co KG
Intersnack Group GmbH and Co. KG
Mar-Ko Fleischwaren GmbH and Co. KG
Haldirams Group
Lorenz
Pringles
Ultje
Marko
Yorkshire Popcorn
Funny-Frisch
Edeka
Chio
Wellnuss
Aldi
Supplify
PepsiCo Inc.
The Dormen Food
Wild Garden
General Mills

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