Consumer and Market Insights: Savory Snacks Market in Romania

Consumer and Market Insights: Savory Snacks Market in Romania

Code: CAN-CS1804MF | Published: Mar-2015 | Pages: 49 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of Romanias Savory Snacks market. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings
- Romanias Savory Snacks market will register moderate growth in value and volume terms during 2014-2019. Positive consumer sentiment and a large young population provide ample opportunities to consumer packaged goods market

- The Nuts & Seeds category recorded highest consumption in value terms, as well as recorded highest volume consumption in 2014.

- Potato Chips and Popcorn categories are forecast to be the fastest growing category in value terms during 2014-2019.

- Nutline, Chio, Frito-Lay some of the leading brands in the Savory Snacks market in Romania.

- Flexible Packaging and Pouch will be the most used packaging and container type during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Savory Snacks market in Romania. It includes overall Savory Snacks market value and volume analysis, category and segmental breakdown for seven Savory Snacks categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels, and Savory Snacks packaging in the country.

Reasons To Buy
This overview of the Savory Snacks Market in Romania allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Romania market
Historical and projected consumption in the Romania market
Degree of trade up/down-trade in the Romania market
Market volume of Romania by category
Historical and project market value of Romania by category
Winners and losers in the Romania market
Segment share of the category and change in market share in the Romania market
Category level pricing in the Romania market
Retailer and packaging
Leading retailers in the Romania food market
Leading distribution channels in the Romania market
Leading distribution channels by category in the Romania market
Romania market by type of packaging
Romania market by type of packaging closure/outer
Romania market by type of packaging, forecasted
Private label performance compared to national brands in the Romania market
Leading companies in the Romania market by category
Leading brands in the Romania market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Romania market
How the trend is influencing consumption in the Romania market
How to target the trend in the Romania market
How the trend will evolve in the Romania market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Romania market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Kaufland
Carrefour
Metro
Lidl
BEST NUTS srl
Golden Foods Group
Intersnack Group GmbH & Co. KG
Mogyi Kft.
SC Orlando Import Export S.R.L.
PepsiCo, Inc.
COSTYANAS PRODCOM SRL
Mayday
S.C. CROCO S.R.L
SC Boromir Ind SRL.
SC Dorival Prodcom , SRL
SC European Food SA
Selgros
The Procter & Gamble Company
The Kellogg Company
United Biscuits Ltd

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