Consumer and Market Insights: Skincare in Bulgaria

Consumer and Market Insights: Skincare in Bulgaria

Code: CAN-CS2575MF | Published: Mar-2016 | Pages: 55 | Canadean
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Improving GDP per capita and rising consumption will contribute to the growth of Bulgarias consumer packaged goods market. Facial Care is the leading category both in value and volume terms and is also forecast to register fastest growth during 2015-2020. It is forecast to register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel of Skincare products.

Key Findings
- The Skincare market in Bulgaria will register higher growth in value terms during 2015-2020 compared to 2010-2015

- Facial Care, the leading category in value terms, will register fastest growth during 2015-2020

- Health and Beauty Stores is the leading distribution channel in Bulgarias Skincare market

- Screw Top is the most commonly used closure type in the Bulgarian Skincare market

Canadeans Consumer and Market Insights report on the Skincare market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Value and volume analysis for Bulgarian Skincare market
-Historic and forecast consumption in Bulgarian Skincare market
-Volume analysis by category
-Historic and forecast value analysis by category
-Winners and losers by category with change in market share
-Average category level pricing
-Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
-Leading retailers in Bulgarian Cosmetics and Toiletries market
-Leading distribution channels (value terms) in the Bulgarian Skincare market
-Leading distribution channels (value terms) by category

-Skincare market by type of packaging material/container (in volume terms)
-Skincare market by type of packaging closure/outer (in volume terms)
-Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
-Penetration of Private Label by category in Bulgarian Skincare market
-Private Label growth (in value terms) compared to brands
-Market share of leading brands (in value terms) by category

-Country context
-Category value and volume data
-Sector Overview
-Segment data
-Packaging data
-Category definitions
-Channel definitions
-About Canadean

List of Tables

Table 1: Market value analysis in BGN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BGN
Table 4: Average prices (BGN and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015
Korres S.A. Natural ProductsEstee Lauder Companies Inc.
The Clarins Group
LOreal S.A.
Shiseido Company
Chanel S.A.
Loreal SA
Beiersdorf AG
Unilever PLC
Johnson and Johnson
Avon Products inc.
Pierre Fabre Laboratories
Johnson and Johnson GmbH
LVMH Moet Hennessy Louis Vuitton SA
Bioten Cosmetics
La Prairie
Bayer AG
Reckitt Benckiser plc
GlaxoSmithKline Plc
EstEe Lauder Inc.
Christian Dior SE
Clinique Laboratories
Bolton Group
Laboratoire Bioderma
Cosmetique Sans Soucis GmbH
a. s.
Procter and Gamble Company
Vichy Laboratoires
Mega Disposables S.A.
Pierre Fabre S.A
Oriflame Cosmetics S.A.
Nepentes S.A
Micro-cell 2000
The Himalaya Drug Co
Skincode AG
Laboratories Darphin S.A.S.
EstEe Lauder Companies
A. Kowalski

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