Consumer and Market Insights: Skincare in Hungary

Consumer and Market Insights: Skincare in Hungary

Code: CAN-CS2588MF | Published: Mar-2016 | Pages: 56 | Canadean
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Strong economic growth and a large base of young population with rising disposable income will create new growth opportunities in the consumer packaged goods market in Hungary. The market is led by Facial Care category which will also register fastest growth during 2015-2020. Nivea is the leading brand in the Skincare market.

Key Findings
- Hungarian Skin Care market is forecast to register marginally higher growth in value as well as volume terms during 2015-2020.

- Buying behaviour of the Hungarian Consumers is inclined toward value for money products in the Skincare market.

- Rigid Plastics is the most commonly used packaging material which accounts for 45.2% of market share in the Skincare market in Hungary.

- Hypermarkets and Supermarkets is the leading distribution channel which occupies more than half of the share in the Hungarian Skincare market.

Synopsis
Canadeans Consumer and Market Insights report on the Skincare market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, Paper and Board and others; container data for: Bottle, Tube, Jar, Tub and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
-Report Scope

Country Context
-Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
-Value and volume analysis for Hungarian Skincare market
-Historic and forecast consumption in Hungarian Skincare market
-Degree of trade up/down in Hungarian Skincare market
-Volume analysis by category
-Historic and forecast value analysis by category
-Winners and losers by category with change in market share
-Average category level pricing
-Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
-Leading retailers in Hungarian Cosmetics and Toiletries market
-Leading distribution channels (value terms) in the Hungarian Skincare market
-Leading distribution channels (value terms) by category

Packaging
-Skincare market by type of packaging material/container (in volume terms)
-Skincare market by type of packaging closure/outer (in volume terms)
-Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
-Penetration of private label by category in Hungarian Skincare market
-Private Label growth (in value terms) compared to brands
-Market share of leading brands (in value terms) by category

Appendix
-Country context
-Category value and volume data
-Sector Overview
-Segment data
-Packaging data
-Category definitions
-Channel definitions
-Methodology
-About Canadean

List of Tables


Table 1: Market value analysis in HUF and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to HUF
Table 4: Average prices (HUF and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior - Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private Label penetration by categories, 2015
Figure 11: Private Label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015
Coop
Spar
Tesco
Penny Market
Lidl
Beiersdorf AG
LOrEal Group
Unilever PLC
Avon Products Inc
HELIA-D COSMETICS
Johnson and Johnson GmbH
Oriflame Cosmetics Global SA
Yves Rocher International
EstEe Lauder Inc
Clarins Group
LOccitane
Shiseido Company
Limited
Laboratoire Bioderma Hungary Ltd
Henkel AG
Kamill Cosmetics
Soliteint Cosmetic Ltd
Caola
Dr. August Wolff GmbH and Co. KG
Freeman Mirato S.p.A
REHA Enterprises Ltd
RoC Mexx Chanel S.A
LVMH MoEt Hennessy - Louis Vuitton
Reckitt Benckiser Group plc
GlaxoSmithKline plc
Jordan AS
Eveline Cosmetics S.A
Babe Farmec SA
Procter and Gamble
Clinx GmbH
Beauty Cosmetics Ltd
Johnson and Johnson Consumer Inc
Lancome
Coty Inc.

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