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- The Brazilian consumers prefer value for money Savory and Deli Food products
- The Brazilian Soup market is a highly competitive market led by international companies such as Campbell Soup Company, Nestle S.A. and Unilever Plc
- Penetration of private label products in the Brazilian Soup market is low while it grew at a higher CAGR than brands during 2011-2014
- The use of Bag/Sachet containers is forecast to register higher growth than other container types used in the Brazilian Soup market during 2014-2019
- Hypermarkets and Supermarkets was the leading distribution channel for Soup products and accounted for more than three-fourth of the distribution share in 2014
Canadeans Consumer and Market Insights report on the Soup market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Classifications and definitions
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Brazil Soups market
Historical and projected sales in the Brazil Soups market
Degree of trade up/down-trade in the Brazil Soups market
Comparison of Brazil Soups market compared to other key countries
Market volume of Brazil Soups by category
Historical and project market value of Brazil Soups by category
Winners and losers in the Brazil Soups market
Segment share of the category and change in market share in the Brazil Soups market
Penetration of private label, by categories, in the Brazil Soups market
Private label performance compare to national brands in the Brazil Soups market
Leading companies in the Brazil Soups market by category
Leading brands in the Brazil Soups market by category
Retailer and packaging
Leading retailers in the Brazil food market
Leading distribution channels in the Brazil Soups market
Leading distribution channels by category in the Brazil Soups market
Brazil Soups market by type of packaging
Brazil Soups market by type of packaging closure/outer
Brazil Soups market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Brazil Soups market
Private Label consumption occasions by age and gender in the Brazil Soups market
Under/Over-consumption levels in the Brazil Soups market by gender and age
Consumption frequency by type of consumer in the Brazil Soups market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Brazil Soups market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Brazil Soups market
Market volume of the Brazil Soups market by category and trend
For leading trends in the Brazil Soups market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Brazil Soups market
How to target the trend in the Brazil Soups market
How the trend will evolve in the Brazil Soups market
New product examples launched in the Brazil Soups market
New product examples launched in the global Soups market
Actions and Recommendations
How to successfully target key trends in the Brazil Soups market
Explanation of trends
Campbell Soup Company
Ajinomoto Co. Inc.
General Mills Inc.
Companhia Brasileira de DistribuiCAo (Grupo PAo de ACUcar)
Carrefour ComErcio e IndUstria Ltda
Wal-Mart Brasil Ltda
Cencosud Brasil Comercial Ltda
Companhia Zaffari ComErcio e IndUstria
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