Consumer and Market Insights: Soup Market in Malaysia

Consumer and Market Insights: Soup Market in Malaysia

Code: CAN-CS2245MF | Published: Aug-2015 | Pages: 46 | Canadean
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The Malaysian Soup market is limited by low consumption and will witness slow growth during 2014-2019. The Ambient Soup is the largest category while the Dried Soup (mixes) category is forecast to register the fastest growth during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets and Supermarkets.

Key Findings
- A young, urban population with rising disposable income will drive growth in the Soup market in Malaysia

- The Malaysian Soup market is forecast register similar value growth and is expected to register marginal growth in volume terms during 2014-2019

- The Ambient Soup category was the largest category in 2014 and Dried Soup(mixes) is forecast to register growth during 2014-2019

- The Malaysian Soup market is dominated by international players such as Campbell Soup Company, Unilever PLC and Nestle S.A.

- The use of Box Outers in the Malaysian Soup market is forecast to grow at a CAGR of 1.2% during 2014-2019

- Hypermarkets and Supermarkets was the leading distribution channel for Soup products and accounted for 82.3% distribution share in 2014

Synopsis
The report on the Soup sector in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Malaysia Soups market
Historical and projected sales in the Malaysia Soups market
Degree of trade up/down-trade in the Malaysia Soups market
Comparison of Malaysia Soups market compared to other key countries
Market volume of Malaysia Soups by category
Historical and project market value of Malaysia Soups by category
Winners and losers in the Malaysia Soups market
Segment share of the category and change in market share in the Malaysia Soups market
Penetration of private label, by categories, in the Malaysia Soups market
Private label performance compare to national brands in the Malaysia Soups market
Leading companies in the Malaysia Soups market by category
Leading brands in the Malaysia Soups market by category
Retailer and packaging
Leading retailers in the Malaysia food market
Leading distribution channels in the Malaysia Soups market
Leading distribution channels by category in the Malaysia Soups market
Malaysia Soups market by type of packaging
Malaysia Soups market by type of packaging closure/outer
Malaysia Soups market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Malaysia Soups market
Private Label consumption occasions by age and gender in the Malaysia Soups market
Under/Over-consumption levels in the Malaysia Soups market by gender and age
Consumption frequency by type of consumer in the Malaysia Soups market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Malaysia Soups market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Malaysia Soups market
Market volume of the Malaysia Soups market by category and trend
For leading trends in the Malaysia Soups market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Malaysia Soups market
How to target the trend in the Malaysia Soups market
How the trend will evolve in the Malaysia Soups market
Innovation examples
New product examples launched in the Malaysia Soups market
New product examples launched in the global Soups market
Actions and Recommendations
How to successfully target key trends in the Malaysia Soups market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Cold Storage
Aeon Big
Tesco
7-Eleven
Campbell Soup Company
Adabi Consumer Industries
H. J. Heinz Company
NestlE S.A.
Unilever Plc
Syarikat Faiza Sdn Bhd
Ajinomoto Co. Inc.
Yew Chian
Yummy House International Ltd

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