Consumer and Market Insights: Soup Market in South Korea

Consumer and Market Insights: Soup Market in South Korea

Code: CAN-CS2260MF | Published: Aug-2015 | Pages: 44 | Canadean
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South Koreas economic freedom, led by a growing young population and investment through free trade agreements, drives the market for consumer packaged goods. The South Korean Soup market is forecast to grow at a higher rate during 2014-2019 compared to 2009-2014. The Dried Soup (mixes) category accounts for the largest value with 67.0% share in the Soup market. However, the Frozen Soup category will register the fastest growth during 2014-2019, followed by the UHT Soup category. Flexible Packaging was the preferred packaging material used in the Soup market.

Key Findings
- Steady increase in GDP per capita provides growth opportunities for the consumer packaged goods market in South Korea. The Soup market in South Korea grew at a CAGR of 4.1% during 2009-2014 and is forecast to grow at a CAGR of 5.1% during the period 2014-2019.

- The Dried Soup (mixes) category accounted for the largest value with 67.0% share in the Soup. The Dehydrated Soup, with a share of 60.0% in 2014, is the largest value segment in the Dried Soup (mixes) category.

- Hypermarkets and Supermarkets is the leading distribution channel and it accounted for 81.7% of overall Soup distribution in 2014.

- Bag/Sachet was the most commonly used container type in the Soup market and accounted for 89.0% market share in 2014.

Synopsis
The report on the Soup market in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for the Ambient Soup, Chilled Soup, Frozen Soup, UHT Soup and Dried Soup(mixes) with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our teams of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

Table of Contents

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the South Korea Soups market
Historical and projected sales in the South Korea Soups market
Degree of trade up/down-trade in the South Korea Soups market
Comparison of South Korea Soups market compared to other key countries
Market volume of South Korea Soups by category
Historical and project market value of South Korea Soups by category
Winners and losers in the South Korea Soups market
Segment share of the category and change in market share in the South Korea Soups market
Penetration of private label, by categories, in the South Korea Soups market
Private label performance compare to national brands in the South Korea Soups market
Leading companies in the South Korea Soups market by category
Leading brands in the South Korea Soups market by category
Retailer and packaging
Leading retailers in the South Korea food market
Leading distribution channels in the South Korea Soups market
Leading distribution channels by category in the South Korea Soups market
South Korea Soups market by type of packaging
South Korea Soups market by type of packaging closure/outer
South Korea Soups market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the South Korea Soups market
Private Label consumption occasions by age and gender in the South Korea Soups market
Under/Over-consumption levels in the South Korea Soups market by gender and age
Consumption frequency by type of consumer in the South Korea Soups market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the South Korea Soups market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the South Korea Soups market
Market volume of the South Korea Soups market by category and trend
For leading trends in the South Korea Soups market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the South Korea Soups market
How to target the trend in the South Korea Soups market
How the trend will evolve in the South Korea Soups market
Innovation examples
New product examples launched in the South Korea Soups market
New product examples launched in the global Soups market
Actions and Recommendations
How to successfully target key trends in the South Korea Soups market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Ottogi Co Ltd
Ajinmoto Co. Inc
Campbell Soup Company
Nongshim Co.Ltd
Daesang Corporation
Unilever Plc
CJ Group

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