Consumer and Market Insights: Spirits in Belgium

Consumer and Market Insights: Spirits in Belgium

Code: CAN-CS3923MF | Published: Aug-2016 | Pages: 58 | Canadean
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The Belgian Spirits market is led by the Whiskey category in value terms, while the Liqueurs category accounts for the largest volume consumption. The Tequila and Mezcal category is forecast to witness the fastest growth in value terms during 2015-2020, while the Whiskey category is expected to record the fastest volume growth during the same period. Belgian consumers are opting for value for money products in the Spirits market. Diageo Plc. and Pernod Ricard S.A. are the leading players in Belgian Spirits market.

Key Findings
- The Spirits market in Belgium is forecast to grow at a CAGR of 1.3% during 2015-2020.

- The Whiskey category is forecast to register the fastest volume growth during 2015-2020.

- The Tequila and Mezcal category is forecast to register the fastest value growth during 2015-2020.

- The Cognac segment is expected to gain maximum share growth in the Brandy category.

- Screw Top is the most commonly used closure type in the Belgian Spirits market.

Synopsis
Canadeans Consumer and Market Insights report on the Spirits market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Metal and Rigid Plastics; container data for: Bottle

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for the Belgian Spirits market
- Impact of exchange rate fluctuations on the Belgian Spirits market
- Degree of trade up/down in the Belgian Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Belgian Wine and Spirits market
- Leading distribution channels (volume terms) in the Belgian Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category
- Penetration of private label by category in the Belgian Spirits market
- Private label growth (in volume terms) compared to brands

Packaging
- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables


Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020
Gelas
The Osborne Group
SAMALENS
Chateau De Laubade
Pernod Ricard S.A.
LVMH MoEt Hennessy - Louis Vuitton S.A.
Remy Coitreau Group
Beam Suntory Inc.
Bacardi Limited
Sempe S.A.
Calvados Pere Magloire
Diageo Plc
Marie Brizard and Roger Iinternational
P. Bruggeman
Graanstokerij Fillier
William Grant and Sons Ltd.
Davide Campari-Milano S.p.A.
Lucas Bols B.V.
Mast-JAgermeister Se
Illva Saronno S.P.A.
Cepp Sa
The Edrington Group
Picon
La Martiniquaise
CEDC International Sp. z oo
Brown-Forman Corporation
Spi Group
Russian Standard Corporation
Dufftown distillery
Bruggeman
Kirin Holdings Co Ltd
Delhaize Group
Carrefour Group
Aldi
Lidl
Colruyt Group

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