Consumer and Market Insights: Spirits in Chile

Consumer and Market Insights: Spirits in Chile

Code: CAN-CS3927MF | Published: Aug-2016 | Pages: 58 | Canadean
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The Spirits market in Chile is forecast to register high growth during 2015-2020 owing to a large young population base in the country. The market is led by the Specialty Spirits category while the Vodka category is expected to register fastest growth during 2015-2020 in both value and volume terms. Diageo Plc, Pernod Ricard S.A., Brown-Forman Corporation and Mitjans S.A. are the leading players in the market.

Key Findings
- The Chilean Spirits market is forecast to register higher growth in value terms during 2015-2020 as compared to 2015-2020.

- The Vodka category is forecast to register the fastest volume growth during 2015-2020.

- The Chilean consumers are opting for value for money products in the Spirits market.

- The Specialty Spirits category is the largest value category in the Chilean Spirits market.

- On-trade transactions account for the highest distribution share in the Tequila and Mezcal category.

- Screw Top is the most commonly used closure type in the Chilean Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Rigid Metal; container data for: Bottle

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for Chiles Spirits market
- Impact of exchange rate fluctuations on Chiles Spirits market
- Degree of trade up/down in Chiles Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Chiles Wine and Spirits market
- Leading distribution channels (volume terms) in Chiles Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category

- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables

Table 1: Market value analysis in CLP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to CLP
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020
Gonzalez Byass S.A.
Miguel Torres Sa
Bacardi Limited
Diageo Plc
Pernod Ricard S.A.
Brusco Family
Distell Group Limited
Fehrenberg Y Cia Ltda
La Martiniquaise
Lucas Bols B.V.
Mitjans S.A.
William Grant and Sons Ltd.
BarcelO Export Import
CompaNia Licorera De Nicaragua
DestilerIas Unidas S.A.
Industrias Licoreras de Guatemala
J.Wray and Nephew Limited
Matusalem and Company
Ron Abuelo
Ron Santateresa C.A.
Ron Varadero
The Edrington Group
Varela Hermanos
Companhia MUller De Bebidas
Cooperativa AgrIcola Pisquera Elqui Limitada
Mistral Anejado En Roble
Pisco Bauza
Beam Suntory Inc.
Brown-Forman Corporation
Destilerias Sierra Unidas S.A. De C.V
Fabrica de Tequila Tlaquepaque
S.A. De C.V.
Grupo Cuervo
Tequilas Del SeNor
S.A De C.V.
Boris Jelzin
CEDC International Sp. z oo
Constellation Brands Inc.
Davide Campari-Milano S.p.A.
LVMH MoEt Hennessy Louis Vuitton S.A.
Russian Standard Corporation
Spi Group
Beam Suntory Inc.

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