Consumer and Market Insights: Spirits in Norway

Consumer and Market Insights: Spirits in Norway

Code: CAN-CS3949MF | Published: Sep-2016 | Pages: 55 | Canadean
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The Norwegian Spirits market is led by the Vodka category in both value and volume terms. The Brandy category is also forecast to witness the fastest growth in both value and volume terms during 2015-2020. Arcus As, Pernod Ricard S.A. and Diageo Plc are the leading market players in the country.

Key Findings
- The Spirits market in Norway is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

- The Vodka category is the largest value category in the Norwegian Spirits market.

- Food and Drinks Specialists and On-trade transactions account for the highest distribution share in the market.

- Arcus As is the leading market player in the Vodka category.

- The American Whisky segment is expected to gain maximum share growth within the Whiskey category.

- Screw Top is the most commonly used closure type in Norways Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for Norways Spirits market
- Impact of exchange rate fluctuations on Norways Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Norways Wine and Spirits market
- Leading distribution channels (volume terms) in Norways Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category Packaging
- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables

Table 1: Market value analysis in NOK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to NOK
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litrecomparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Spirits market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020
Altia Corporation
Arcus As
Bacardi Limited
Bardinet S.A.S
Beam Suntory Inc.
Belvedere Sa
Cognac Ferrand
Groupe Boinaud
H. Mounier
Lucas Bols B.V.
Pernod Ricard S.A.
Remy Coitreau Group
Diageo Plc
Edrington Norway AS
Helge Wiig
The Finsbury Distillery Co. Limited
Distell Group Limited
Fratelli Branca Distillerie Srl
Girolamo Luxardo S.p.A
Mast-JAgermeister Se
Niche Drinks
Saint Brendans Liqueur Co.
Waldemar Behn Gmbh
Illva Saronno S.P.A.
Robert Prizelius AS
Destilerias Sierra Unidas S.A. De C.V
Grupo Cuervo
Brown-Forman Corporation
Davide Campari-Milano S.p.A.
Spi Group
Stock Spirits Group
Tarpan Fabryka Likierow Sp.Z.o.o
Zolotaya Manufaktura
Slaur International
Calvert Distillers
Cork Wines and Spirits
Douglas Laing and Company Ltd
Glen Moray Distillery
Hamilton Distillers
Inter Brands Norway AS
John E. Mcpherson and Sons Ltd.
Mickey Finn Liquor Comp
The Edrington Group
The Highland Queen Scotch Whisky Company
William Grant and Sons Ltd.

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