Consumer and Market Insights: Spirits in Peru

Consumer and Market Insights: Spirits in Peru

Code: CAN-CS3950MF | Published: Aug-2016 | Pages: 58 | Canadean
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The Peruvian Spirits market registered high growth in US$ terms, despite slight fluctuation in the exchange rates during 2010-2015. The Rum category has the highest volume share in the overall Spirits market. The Vodka category is expected to register fastest value growth among all categories during 2015-2020 and is also expected to record maximum gain in market share during the same period. Consumers in Peru are opting for value for money products in the Spirits market.

Key Findings
- The Rum category is forecast to register the fastest volume growth during 2015-2020.

- The Vodka category is the largest value category in the Peruvian Spirits market.

- On-trade transactions account for the highest distribution share in the Gin and Genver category.

- Jose Cuervo is the leading brand in the Tequila and Mezcal category.

- Screw Top is the commonly used closure type in Peruvian Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for Perus Spirits market
- Impact of exchange rate fluctuations on Perus Spirits market
- Degree of trade up/down in Perus Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Perus Wine and Spirits market
- Leading distribution channels (volume terms) in Perus Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category

- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables

Table 1: Market value analysis in PEN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PEN
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litrecomparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 13: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 14:Growth in key packaging material, container, closure and outer type, 2015-2020
Bardinet S.A.S
Bacardi Limited
Bardinet S.A.S
Belvedere Sa
BarcelO Export Import
Bodegas ViNas De Oro
Bodegas y ViNedos Tabernero SAC
Beam Suntory Inc.
AB Stumbras
Brown-Forman Corporation
Cartavio Rum Company
Cabo Blanco
CompaNia Licorera De Nicaragua
Corporacion Agroindustrial Omega S.R.L.
Diageo Plc
Distell Group Limited
Davide Campari-Milano S.p.A.
DestilerIas Unidas S.A.
Destileria Gran Cruz SAC
FAbrica de Licores de Antioquia
E.Copello S.R.L
El Sarcay De Azpitia
Engarrafamento Pitu Ltda.
Finca Rotondo
Illva Saronno S.P.A.
Grupo Comercial Bari S.A.
J.Wray and Nephew Limited
Inca Spirits
Grupo Cuervo
Miguel Torres Sa
Licores Casajus
London Group Llc
Manuel MuNoz Najar SAC
Mast-JAgermeister Se
Mitjans S.A.
Manuel MuNoz Najar SAC
Milagro De Pozo Santo
Pernod Ricard S.A.
Remy Coitreau Group
Pisco Cepas De Loro
Pisco Vargas Acholado
PatrOn Spirits International Ag
Sogrape Vinhos
The Osborne Group
Santiago Queirolo
Sol De Ica
Spi Group
The Edrington Group
Viejo Tonel S.A.C.
ViNa Ocucaje S.A
ViNa Tacama S.A.
William Grant and Sons Ltd.

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