Consumer and Market Insights: Spirits in Ukraine

Consumer and Market Insights: Spirits in Ukraine

Code: CAN-CS3967MF | Published: Sep-2016 | Pages: 57 | Canadean
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The Ukrainian Spirits market is led by the Vodka category while the Whiskey category is forecast to witness the fastest growth in both value and volume terms during 2015-2020. The consumers in Ukraine are opting for value for money products in the Spirits market. Hypermarkets and Supermarkets is the leading distribution channel in the country. Diageo Plc and Pernod Ricard S.A. are the most popular players in the country.

Key Findings
- The Whiskey category is forecast to register the fastest volume growth during 2015-2020.

- The Vodka category is the largest value category in the Ukrainian Spirits market.

- The Cognac segment is expected to gain share growth within the Brandy category.

- The Spirits market account for nearly three-fifth of the overall Wine and Spirits retail sales in Ukraine.

- On-trade transactions account for the highest distribution share in the Gin and Genver category.

Synopsis
Canadeans Consumer and Market Insights report on the Spirits market in Ukraine provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

- Value and volume analysis for the Ukrainian Spirits market
- Impact of exchange rate fluctuations on the Ukrainian Spirits market
- Degree of trade up/down in the Ukrainian Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Ukrainian Wine and Spirits market
- Leading distribution channels (volume terms) in the Ukrainian Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category

Packaging
- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables


Table 1: Market value analysis in UAH and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to UAH
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020
Shabo
Jsc Agroindustrial Firm Tavria
Galicia Distillery
Frantsuz
Alef Vinal Company
Crimean Vodka Company Ltd
Bolgrad Winemaking Plant
Olimp Company Prime Llc
Shustov
Remy Coitreau Group
Desna
Symbole National
OS group
Tysa
Miguel Torres Sa
Drink Distribushn System
Tiflis
Pernod Ricard S.A.
Jules Bouchard and Co.
Diageo Plc
The Finsbury Distillery Co. Limited
City Of London Distillery
Ian Macleod Distillers Limited
Bacardi Limited
De Kuyper Royal Distillers
Distell Group Limited
Mast-JAgermeister Se
Pallini Roma Family
Ron Varadero
Grupo Cuervo
Tequilas Del SeNor
S.A De C.V.
Cooperativa Tequilera La Magdalena
S.C. De R.L
Destilerias Sierra Unidas S.A. De C.V
Beam Suntory Inc.
Bayadera Group
ATB - Market
Fozzy Group
Furshet
Metro

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