Consumer and Market Insights: Spirits Market in China

Consumer and Market Insights: Spirits Market in China

Code: CAN-CS2278MF | Published: Feb-2016 | Pages: 55 | Canadean
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The Spirits market in China will register higher growth in value and volume terms during 2015-2019 compared to 2010-2015. Specialty Spirits is the largest category, while Tequila and Mezcal is forecast to register fastest growth in value as well as volume terms during 2015-2019. Hypermarkets and Supermarkets is the leading distribution channel in the Chinese Spirits market.

Key Findings
- The Spirits market in China will register strong growth in value terms during 2015-2019

- Specialty Spirits is the leading value category accounting for 94.0% of the Chinese Spirits market in 2015.

- Hypermarkets and Supermarkets is the leading distribution channel in the Chinese Wine and Spirits market

- Glass is the most used packaging material in the Chinese Spirits market.

Synopsis
The Consumer and Market Insights report on the Spirits market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

- Consumer level trends: Top four consumer trends which influence Spirits consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Lvmh MoEt Hennessy
Pernod Ricard S.A.
Remy Coitreau Group Changyu Pioneer Wine Co. Inc
Thomas Hine and Co
De La Maziere
Diageo plc
Lucas Bols B.V
Gruppo Campari
Bacardi Limited
J.Wray and Nephew Limited
Beijing Red Star Co Ltd
Niu Lan Shan Distillery
Sichuan Yibin Wuliangye Distillery Co Ltd
Nanyang Company
Shanxi XinghuaCun Fen Jiu Group Co.Ltd
Sichuan Mianzhu Jian Nan Chun distillery
Tuopai yeat liquir company
Kweichow Moutai Company Limited
Jiangsu Yanghe Group Co.,Ltd.
Luzhou Lao Jiao Co Ltd
Sichuan Jian Nan Chun (Group) Co Ltd
Lang Jiu Group. Kinmen Kaoliang Liquor Inc
Grupo Cuervo

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