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- The Spirits market in Denmark is forecast to register negative growth in volume terms during 2014-2019 compared to 2009-2014
- On-trade transaction accounted for the largest share of 32.8% in the Danish Spirits market
- Glass is the most used packaging material, accounting for 99.2% share in the Spirits market in Denmark
- Gordons, Bacardi, Smirnoff, and Famous Grouse are the preferred brands in the Danish Spirits market
The Consumer and Market Insights report on the Spirits market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Classifications and definitions
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Denmark Spirits market
Historical and projected sales in the Denmark Spirits market
Degree of trade up/down-trade in the Denmark Spirits market
Comparison of Denmark Spirits market compared to other key countries
Market volume of Denmark Spirits by category
Historical and project market value of Denmark Spirits by category
Winners and losers in the Denmark Spirits market
Segment share of the category and change in market share in the Denmark Spirits market
Penetration of private label, by categories, in the Denmark Spirits market
Private label performance compare to national brands in the Denmark Spirits market
Leading companies in the Denmark Spirits market by category
Leading brands in the Denmark Spirits market by category
Retailer and packaging
Leading retailers in the Denmark food market
Leading distribution channels in the Denmark Spirits market
Leading distribution channels by category in the Denmark Spirits market
Denmark Spirits market by type of packaging
Denmark Spirits market by type of packaging closure/outer
Denmark Spirits market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Denmark Spirits market
Private Label consumption occasions by age and gender in the Denmark Spirits market
Under/Over-consumption levels in the Denmark Spirits market by gender and age
Consumption frequency by type of consumer in the Denmark Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Denmark Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Denmark Spirits market
Market volume of the Denmark Spirits market by category and trend
For leading trends in the Denmark Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Denmark Spirits market
How to target the trend in the Denmark Spirits market
How the trend will evolve in the Denmark Spirits market
New product examples launched in the Denmark Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the Denmark Spirits market
Explanation of trends
The Armanoir group
REmy Cointreau Inc
Lvmh MoEt Hennessy
Pernod Ricard S.A.
Lucas Bols B.V.
The Finsbury Distillery Co. Limited
De Danske A/S
Hela Wine and Spirts ApS
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