Consumer and Market Insights: Spirits Market in Germany

Consumer and Market Insights: Spirits Market in Germany

Code: CAN-CS2285MF | Published: Mar-2016 | Pages: 56 | Canadean
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Growth will remain slow in the Spirits market in Germany during 2015-2019. Low CPI - Alcoholic Beverages and Tobacco inflation will increase demand for better quality products. Liqueurs is the largest category by value in Germanys Spirits market in 2015. Glass is the most used packaging material in the Spirits market in Germany.

Key Findings
- The Brandy category is forecast to register the fastest growth in value terms during 2015-2019.

- Scotch Whiskey is the largest segment by value in the Whiskey category and is also expected to gain market share during 2015-2019.

- Hypermarkets and Supermarkets is the leading distribution channel in Germanys Wine and Spirits market.

- The Whiskey category has the highest private label penetration in Germanys Spirits market.

Synopsis
Canadeans Consumer and Market Insights report on the Spirits market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper and board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Market value and volume for Germanys Spirits market
- Historical and projected consumption in Germanys Spirits market
- Degree of trade up/down in Germanys Spirits market
- Market volume of Germanys Spirits by category
- Historical and project market value of Germanys Spirits by category
- Winners and losers in Germanys Spirits market
- Average category level pricing in Germanys Spirits market
- Segment share of the category and change in market share in Germanys Spirits market

Retail Landscape and Key Distribution Channels
- Leading retailers in Germanys Wine/ Spirits market
- Leading distribution channels in Germanys Spirits market
- Leading distribution channels by category in Germanys Spirits market

Packaging
- Spirits market by type of packaging
- Spirits market by type of packaging closure/outer
- Spirits market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label by categories in Germanys Spirits market
- Private label performance compare to national brands in Germanys Spirits market
- Leading brands in Germanys Spirits market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables


Table 1: Market value analysis in EUR and USD, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (EUR and USD) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (EUR, USD) and volume analysis, 2010-2019
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2019
Figure 6: Change in market share by category, 2015-2019
Figure 7: Leading distribution channels, overall food, 2011-2014
Figure 8: Leading distribution channels by category, 2014
Figure 9: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 11: Private label penetration by categories, 2014 Figure 12: Private label and brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Morrison Bowmore Distillers
The Dalmore
Kirin Holdings Co Ltd
Berentzen-Gruppe
Ag

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