Consumer and Market Insights: Spirits Market in Peru

Consumer and Market Insights: Spirits Market in Peru

Code: CAN-CS2300MF | Published: Aug-2015 | Pages: 53 | Canadean
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Increasing disposable income and large base of young consumer supports the growth in consumer packaged goods market in Peru. Perus Spirits market is a high growth market and is led by the Rum category in volume terms. The Vodka category will lead the Peru Spirits market during 2014-2019 in terms of growth. The On-trade distribution dominant share in the Gin and Genever and the Tequila and Mezcal categories.

Key Findings
- Across the eight Spirits categories analyzed, Rum was the largest category by volume with a 44.7% market share in 2014. The Vodka category is forecast to register the fastest value growth at a CAGR of 12.9% during 2014-2019

- The Peruvian Spirits market is fragmented with a number of market players competing for market share, few of them are Diageo plc, Pernod Ricard S.A. and Bacardi Limited

- Light Rum is the larger value segment within the Rum category and is forecast to register higher growth compared to the Dark Rum segments within the Rum category during 2014-2019

- The Spirits market in Peru accounts for more than one-third of the overall Wine and Spirits retail sales by volume

Synopsis
The Canadeans Consumer and Market Insights report on the Spirits market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Peru Spirits market
Historical and projected sales in the Peru Spirits market
Degree of trade up/down-trade in the Peru Spirits market
Comparison of Peru Spirits market compared to other key countries
Market volume of Peru Spirits by category
Historical and project market value of Peru Spirits by category
Winners and losers in the Peru Spirits market
Segment share of the category and change in market share in the Peru Spirits market
Penetration of private label, by categories, in the Peru Spirits market
Private label performance compare to national brands in the Peru Spirits market
Leading companies in the Peru Spirits market by category
Leading brands in the Peru Spirits market by category
Retailer and packaging
Leading retailers in the Peru food market
Leading distribution channels in the Peru Spirits market
Leading distribution channels by category in the Peru Spirits market
Peru Spirits market by type of packaging
Peru Spirits market by type of packaging closure/outer
Peru Spirits market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Peru Spirits market
Private Label consumption occasions by age and gender in the Peru Spirits market
Under/Over-consumption levels in the Peru Spirits market by gender and age
Consumption frequency by type of consumer in the Peru Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Peru Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Peru Spirits market
Market volume of the Peru Spirits market by category and trend
For leading trends in the Peru Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Peru Spirits market
How to target the trend in the Peru Spirits market
How the trend will evolve in the Peru Spirits market
Innovation examples
New product examples launched in the Peru Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the Peru Spirits market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Miguel Torres Sa
Bardinet S.A.S
Sogrape Vinhos S.A
Pernod Ricard S.A.
Bacardi Limited
Paramonga
Diageo plc
London Group Llc
Remy Coitreau Group
Mitjans S.A.
Licores Casajus
Cartavio Rum Company
Belvedere Sa
Gruppo Campari
Distell Group Limited
Illva Saronno S.P.A.
Mast-JAgermeister Se
Manuel MuNoz Najar SAC
The Osborne Group
DestilerIas Unidas S.A.
Grupo Comercial Bari S.A.
J.Wray and Nephew Limited
FAbrica de Licores de Antioquia
Cabo Blanco
BarcelO Export Import
S.R.L
CompaNia Licorera De Nicaragua S.A.
Santiago Queirolo
ViNa Ocucaje Sa
Bodegas y ViNedos Tabernero
La Martiniquaise
Pisco Cepas De Loro
Viejo Tonel S.A.C.
Bodegas ViNas De Oro
Pisco Vargas Acholado
Inca Spirits
Beam Suntory Inc.
Spi Group
AB Stumbras
Brown-Forman Corporation
The Edrington Group
Wong
Vivanda
Plaza Vea
Tottus

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