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- The UK is the one of the smallest Spirits markets in volume terms among the countries analyzed. This can be attributed to the popularity of wine
- While trends such as health and craft offer opportunities to brands to help differentiate themselves, manufacturers need to remember that consumers drink in order to have the most enjoyable experience
- Social media provides a place where consumers can actively display their personality and tastes through brands and their preferences of certain Spirits
Canadeans "Consumer and Market Insights: Spirits Market in the UK" report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
What else does this report offer?
- Figures that showcase the number of times consumers of different age groups and gender consume Spirits, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
- The degree of influence that Canadeans 20 key consumer trends have on Spirit consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
- International and UK-specific product innovation examples targeting key consumer needs - compare your products against the top performers
Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets
- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the UK Spirits market
- Quantify the influence of 20 consumption motivations in the Spirits market for a deeper understanding of what is driving the market and how to alter product offerings accordingly
- Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches
Table of Contents
Classifications and definitions
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
Market value and volume for the UK Spirits market
Historical and projected sales in the UK Spirits market
Degree of trade up/down-trade in the UK Spirits market
Comparison of UK Spirits market compared to other key countries
Volume of UK Spirits market by category
Historical and project market value of the UK Spirits by category
Winners and losers in the UK Spirits market
Segment share of the category and change in market share in the UK Spirits market
Penetration of private label, by categories, in the UK Spirits market
Private label performance compare to national brands in the UK Spirits market
Leading companies in the UK Spirits market by category
Leading brands in the UK Spirits market by category
Retailer and packaging
Leading retailers in the UK market
Leading distribution channels in the UK Spirits market
Leading distribution channels by category in the UK Spirits market
UK Spirits market by type of packaging
UK Spirits market by type of packaging closure/outer
UK Spirits market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the UK Spirits market
Private Label consumption occasions by age and gender in the UK Spirits market
Under/Over-consumption levels in the UK Spirits market by gender and age
Consumption frequency by type of consumer in the UK Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in the UK Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the UK Spirits market
Market volume of the UK Spirits market by category and trend
For leading trends in the UK Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the UK Spirits market
How to target the trend in the UK Spirits market
How the trend will evolve in the UK Spirits market
New product examples launched in the UK Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the UK Spirits market
An explanation of the sub-trends
William Grant and Sons Ltd.
Pernot Ricard S.A
J.Waray and Nephew Ltd.
Gonzales Byass S.A
Illva Sarono S.P.A
Beam Suntory Inc.
Remy Coitreau Group
Lucas Bols B.V
Distilleries et Domaines de Provence
Destilerias Sierra Unidas S.A de C.V
Patron Spirits International Ag
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