Consumer and Market Insights: Suncare in Austria

Consumer and Market Insights: Suncare in Austria

Code: CAN-CS2822MF | Published: Mar-2016 | Pages: 43 | Canadean
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Suncare market in Austria will register marginally high growth in value terms during 2015-2020. Sun Protection is the leading category by value and is expected to record the fastest growth during 2015-2020. Austrian Suncare market is led by the international players such as Beiersdorf AG, Johnson and Johnson GmbH.

Key Findings
- Stable economic growth and high disposable income will drive demand towards consumer packaged goods in Austria

- Nivea and Piz Buin are the market leaders in the Austrian Suncare market.

- Hypermarkets and Supermarkets is the leading distribution channel in the Austrian Suncare market.

- The Tube is the most commonly used closure type, accounted to 50.1% share in the Austrian Suncare market during 2015-2020.

Synopsis
Canadeans Consumer and Market Insights report on the Suncare market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for Austrian Suncare market
- Historic and forecast consumption in Austrian Suncare market
- Degree of trade up/down in Austrian Suncare market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Austrian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Austrian Suncare market
- Leading distribution channels (value terms) by category

Packaging
- Suncare market by type of packaging material/container (in volume terms)
- Suncare market by type of packaging closure/outer (in volume terms)
- Suncare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by category in Austrian Suncare market
- Private label growth (in value terms) compared to brands
- Market share of leading brands (in value terms) by category

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables


Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior - Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015
Rew International BIpa
Spar
Markant
Hofer
Beiersdorf AG
Lidl
Johnson and Johnson GmbH
LOrEal Group
Energizer Holdings Inc
Ultrasun
EstEe Lauder Inc
Coty Inc
Clarins Group
Sisley
Gosh Cosmetics
LVMH MoEt Hennessy - Louis Vuitton
Henkel AG and Co. KGaA
Henkel AG and Co. KGaA
Tiroler NussOl
Ultrasun

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