Consumer and Market Insights: Wine in Hungary

Consumer and Market Insights: Wine in Hungary

Code: CAN-CS3988MF | Published: Aug-2016 | Pages: 47 | Canadean
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Details

The Hungarian Wine market is led by the Still Wine category in both value and volume terms while the Fortified Wine is forecast to register fastest growth in both value and volume terms during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in the market. Balatonboglari Borgazdasag Zrt is the leading player in the Hungarian Wine market.

Key Findings
- The Wine market in Hungary is forecast to register a CAGR of 4.8% during 2015-2020.

- The Fortified Wine category is forecast to register the fastest volume growth.

- Consumers in Hungary are opting for value for money products in the Wine market.

- The Champagne segment is expected to gain maximum share growth within the Sparkling Wine category.

- The Wine market accounts for nearly three-fourth of the overall Wine and Spirits retail sales in Hungary.

Synopsis
Canadeans Consumer and Market Insights report on the Wine market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Paper and Board; container data for: Bottle and Bag-In-Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for the Hungarian Wine market
- Impact of exchange rate fluctuations on the Hungarian Wine market
- Degree of trade up/down in the Hungarian Wine market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Hungarian Wine and Spirits market
- Leading distribution channels (volume terms) in the Hungarian Wine market
- Leading distribution channels ((volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category

Packaging
- Wine market by type of packaging material/container (in volume terms)
- Wine market by type of packaging closure/outer (in volume terms)
- Wine market by type of packaging, forecast(in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables


Table 1: Market value analysis in HUF and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to HUF
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Wine market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020
Ro.Di.A S.P.A
Bacardi Limited
Balatonboglari Borgazdasag Zrt
Henkell and Co. Sektkellerei Kg
Kaufman Production
Szent Korona Winery
TOrley Sektkellerei Kft
Freixenet (Dws) Ltd
Davide Campari-Milano S.p.A.
Goldkenn
Tamas And Zsolt Gere Winery
Bock Wine
The Royal Tokaji Wine Company
Ostoros-Novaj Bor Zrt
Szeremley Wines
Koch-Vin Kft
BortArsasAg
Frittmann TestvErek Kft.
Varga PincEszet
LEglis Winery
Bodri PincEszet
Meyer Family Vineyard
Csanyi Pinceszet Villany
Weninger PincEszet
Les Grands Chais de France
Sauska
Hilltop NeszmEly Winery
Coop
SPAR
Penny Market
Lidl
Aldi SUd
Tesco

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