Consumer and Market Insights: Wine Market in Germany

Consumer and Market Insights: Wine Market in Germany

Code: CAN-CS2035MF | Published: Mar-2016 | Pages: 48 | Canadean
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The Wine market in Germany will register higher growth in value and volume terms during 2015-2019 compared to 2010-2015. Still Wine is the largest category and is also forecast to register the fastest growth in value terms during 2015-2019. Hypermarkets and Supermarkets is the leading distribution channel in the market

Key Findings
- Of the three categories analyzed, Still Wine will be the largest as well as fastest growing value category, registering a CAGR of 2.5% during 2015-2019

- The Wine market in Germany accounted for more than three- fourth of Wine and Spirits sales during 2010-2013

- Bottle is the only outer type used for packaging of products in the German Wine market

- Private label products had high market penetration of 53.7% in 2014. They compete with brands, which has resulted in a private label products gaining market share from brands during 2011-2014

Synopsis
Canadeans Consumer and Market Insights report on the Wine market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, and others; container data for: Bottle, Carton, Bag-in-Box, and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index


Market Overview
- Market value and volume for the German Wine market
- Historical and projected consumption in the German Wine market
- Market volume of the German Wine by category
- Historical and project market value of the German Wine by category
- Winners and losers in the German Wine market
- Average category level pricing in the German Wine market
- Segment share of the category and change in market share in the German Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the German Wine/Spirits market
- Leading distribution channels in the German Wine market
- Leading distribution channels by category in the German Wine market

Packaging
- Spirits market by type of packaging
- Spirits market by type of packaging closure/outer
- Spirits market by type of packaging, forecast

Brand and Private Label Share
- Leading brands in the German Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadian

List of Tables


Table 1: Market value analysis in EUR and US$, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (EUR and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (EUR, US$) and volume analysis, 2010-2019
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall Wine and Spirits, 2010-2013
Figure 7: Leading distribution channels by category, 2014
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Brand share analysis by categories, 2014
Adriano Ramos Pinto Vinhos SA
Bacardi Limited
Churchills Wine And Cigars
Davide Campari-Milano S.p.A.
Delaforce Port
East India Madeira
Quinta De La Rosa
Royal Oporto Wine Company
Sogrape Vinhos S.A.
jh Andresen
CodornIu S.A.
Franz Wilhelm Langguth Erben GmbH and Co. KG
Freixenet (Dws) Ltd
Henkell and Co. Sektkellerei Kg
LVMH MoEt Hennessy
Louis Vuitton S.A.
Les Grands Chais de France
Pernod Ricard S.A.
Reh-Kendermann
Valdo Spumanti Srl
rotkappchen sektkellerei
sektkellerei schloss wachnheim
A. Racke GmbH and KWV International. (Pty) Ltd.
Baldepozzo DOCG
Cloudy Bay Vineyards Ltd
E. and J. gallo Winery
Giorgio Lungarotti
Grand Sud
Piedmontwine
Schwarze Madchentraube
Soave
ViNa Concha Y Toro S.A.

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