Consumer and Market Insights: Wine Market in Italy

Consumer and Market Insights: Wine Market in Italy

Code: CAN-CS2043MF | Published: Mar-2016 | Pages: 46 | Canadean
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Details

Italys Wine market is forecast to grow at a low rate in both value and volume terms during 2015-2019. Still Wine has the highest volume share in Italys Wine market while the Sparkling Wine category will gain market share in value terms during 2015-2019. Stopper is the preferred closure type used in Italys Wine market.

Key Findings
- The Sparkling Wine category is forecast to register fastest growth in value terms during 2015-2019.

- Hypermarkets and Supermarkets leads the distribution for all categories in the Wine market.

- Glass is the preferred packaging material used in the Italian Wine market.

- Tavernello is the leading brand in the Still Wine category.

Synopsis
Canadeans Consumer and Market Insights report on the Wine market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine, and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper and board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Market value and volume for the Italian Wine market
- Historical and projected consumption in the Italian Wine market
- Market volume of the Italian Wine by category
- Historical and project market value of the Italian Wine by category
- Winners and losers in the Italian Wine market
- Average category level pricing in the Italian Wine market
- Segment share of the category and change in market share in the Italian Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Italian Wine/Spirits market
- Leading distribution channels in the Italian Wine market
- Leading distribution channels by category in the Italian Wine market

Packaging
- Spirits market by type of packaging
- Spirits market by type of packaging closure/outer
- Spirits market by type of packaging, forecast

Brand and Private Label Share
- Leading brands in the Italian Wine market by category
- Private label growth (in value terms) compared to national brands
- Market share of leading brands (in value terms) by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables


Table 1: Market value analysis in EUR and USD, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (EUR and USD) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (EUR, USD) and volume analysis, 2010-2019
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall food, 2010-2013
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Brand share analysis by categories, 2014
Bacardi Limited
Cavit s.c.
Via del Ponte
Champagne Alain
Thienot Sas

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