Consumer and Market Insights: Wine Market in Thailand

Consumer and Market Insights: Wine Market in Thailand

Code: CAN-CS2063MF | Published: Jul-2015 | Pages: 56 | Canadean
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The Consumer and Market Insights: Wine Market in Thailand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Wine market in Thailand is forecast to register high growth with a CAGR of 6.9% during 2014-2019

- Of the three Wine categories analyzed, Still Wine accounted for largest growth with 97.0% share and Sparkling Wine is the fastest growing category, registering a CAGR of 17.2% during 2014-2019

- In Thailands Wine market, Food and Drinks Specialists is the leading distribution channel accounted with 68.5% share of the volume sales of Wine and Spirits market

- Bottle occupies the largest share as a container type which accounted for 99.6% in 2014

- Hardys with 42.8% share, is the leading brand in Still Wine category

Synopsis
The report on the Wine and Spirits sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence wine consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Thailand Wine market
Historical and projected consumption in the Thailand Wine market
Degree of trade up/down-trade in the Thailand Wine market
Market volume of Thailand Wine by category
Historical and project market value of Thailand Wine by category
Winners and losers in the Thailand Wine market
Segment share of the category and change in market share in the Thailand Wine market
Category level pricing in the Thailand Wine market
Retailer and packaging
Leading retailers in the Thailand food market
Leading distribution channels in the Thailand Wine market
Leading distribution channels by category in the Thailand Wine market
Thailand Wine market by type of packaging
Thailand Wine market by type of packaging closure/outer
Thailand Wine market by type of packaging, forecasted
Private label performance compared to national brands in the Thailand Wine market
Leading companies in the Thailand Wine market by category
Leading brands in the Thailand Wine market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Thailand Wine market
How the trend is influencing consumption in the Thailand Wine market
How to target the trend in the Thailand Wine market
How the trend will evolve in the Thailand Wine market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Thailand Wine market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Cuvee Dom Perignon
MoEt and Chandon
Jacobs Creek

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