Consumer and Market Insights: Wine Market in Venezuela

Consumer and Market Insights: Wine Market in Venezuela

Code: CAN-CS2069MF | Published: Jun-2015 | Pages: 39 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of the Venezuelan Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- High inflation and fluctuation in the exchange rate are affecting the Venezuelan economy.

- The Still Wine category dominated the volume consumption in the Venezuelan Wine market.

- Hypermarkets and Supermarkets is the leading distribution channel for all categories in the Venezuelan Wine market.

- Glass is the predominantly used packaging material in the Wine market.

- Santa Carolina is the leading brand in the Still Wine category.

Synopsis
The Wine market in Venezuela registered low growth during 2009-2014 owing to high prices of alcoholic beverages. Still Wine is the leading category and is also forecast to be the fastest growing category during 2014-2019.Santa Carolina and Chandon are the most popular brands in the Still Wine and Sparkling Wine categories respectively.

Reasons To Buy
This overview of the consumer and market dynamics of the Venezuelan Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market Overview
Market value and volume for the Venezuela Wine market
Historical and projected consumption in the Venezuela Wine market
Degree of trade up/down-trade in the Venezuela Wine market
Market volume of Venezuela Wine by category
Historical and project market value of Venezuela Wine by category
Winners and losers in the Venezuela Wine market
Average category level pricing in the Venezuela Wine market
Segment share of the category and change in market share in the Venezuela Wine market
Retail Landscape and Key Distribution Channels
Leading retailers in the Venezuela food market
Leading distribution channels in the Venezuela Wine market
Leading distribution channels by category in the Venezuela Wine market
Packaging
Venezuela Wine market by type of packaging
Venezuela Wine market by type of packaging closure/outer
Venezuela Wine market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Venezuela Wine market
Private label performance compare to national brands in the Venezuela Wine market
Leading brands in the Venezuela Wine market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
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