Consumer Attitudes and Online Retail Dynamics in Mexico, 2014-2019

Consumer Attitudes and Online Retail Dynamics in Mexico, 2014-2019

Code: CON-RT0228IS | Published: Dec-2015 | Pages: 85 | Conlumino
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Despite being the fastest growing retail channel in Mexico, online retailing is still in a very nascent stage, contributing 0.6% to the overall retail market. The comparatively low penetration of internet and banking services, along with poor logistical infrastructure, have squeezed the country's potential. However, shopping through mobile devices has been on the rise due to the rising smartphone penetration, particularly among young adults, who are contributing strongly to the growth. Furthermore, physical retailers are also launching their own online stores and making significant investments in online businesses, including logistics. The lower penetration of home-grown online retailers, coupled with the cultural influence from neighboring such as the US, and a familiarity with western brands, makes the Mexican market more attractive for international players.

Key Findings
- Online retailing is forecast to grow at a CAGR of 22.3% in 2014-2019, driven by the growth in internet penetration and smartphone use

- Retailers are expanding with huge investments, as international players find Mexico more attractive

- Mexican shoppers are found to be the most engaged consumer segment over the m-commerce platform, compared to any other Latin American countries

- Mexicans prefer cash on delivery, due to uncertainty regarding product delivery

- Electrical and electronics will continue to lead with a share of 50% of the overall online market in 2019, and apparel, accessories, luggage, and leather goods is expected to be the fastest growing category, with a CAGR of 29.3% over 2014-2019

Synopsis
"Consumer Attitudes and Online Retail Dynamics in Mexico, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Mexico's online retail environment. In addition, it analyses the key consumer trends influencing Mexico's online retail industry.

What else does this report offer?

- It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy
- Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

- Understand which products will be the major winners and losers in the online arena in the coming years

- Get an in-depth analysis of the latest trends in online retailing in Mexico, covering the factors driving online spending across the categories

- Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1 Introduction
1.1 What is this Report About?
2 Executive Summary
3 Market at a glance
4 Consumer Insight: Online Shopping Attitudes and Behaviors
4.1 Overview of Mexico's Online Shopping Environment
4.1.1 Internet infrastructure in the country still at a nascent stage
4.1.2 Broadband internet speeds in Mexico are among the lowest in OECD nations
4.2 Consumer Attitudes and Behaviour
4.2.1 M-Commerce on the rise
4.2.2 Retailers invest in improving their supply chains as poor infrastructure lead to delayed delivery of goods
4.2.3 Growing number of social media users in Mexico provide new opportunities to retailers
4.2.4 Cash on delivery; a must have payment system for survival in Mexico
4.2.5 Credit card penetration is still very low
5 Online Channel Dynamics
5.1 The Online Channel's Share of Total Retail Sales
5.1.1 Mexico online vs. offline channel forecasts
5.1.2 Online retail penetration: global and regional comparisons
5.2 Channel Dynamics
5.2.1 Mexico retail channel dynamics - future performance
5.2.2 Channel group share development
5.2.3 Individual channel performance
5.3 Category Dynamics
5.3.1 Online vs. offline retail sales comparison by category group, 2014
5.3.2 Online retail market dynamics by category
5.3.3 Online retail sales share by category group
5.3.4 Online retail sales growth by individual category
5.3.5 Food and grocery categories: market size and forecasts
5.3.6 Electrical and Electronics categories: market size and forecasts
5.3.7 Music, video, and entertainment software categories: market size and forecasts
5.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
5.3.9 Books, News and Stationery categories: Market Size and Forecasts
5.3.10 Sports and Leisure equipment categories: market size and forecasts
5.3.11 Furniture and floor coverings categories: market size and forecasts
5.3.12 Home and Garden categories: market size and forecasts
5.3.13 Health and Beauty categories: market size and forecasts
6 Case Studies: Leading Online Retailers in Mexico
6.1 Retailer 1: Liverpool
6.1.1 Business Description
6.1.2 Site Experience
6.2 Retailer 2: El Palacio de Hierro
6.2.1 Business Description
6.2.2 Site Experience
6.3 Retailer 3: Claro Shop (Formerly Decompras.com)
6.3.1 Business Description
6.3.2 Site Experience
6.4 Retailer 4: Linio
6.4.1 Business Description
6.4.2 Site Experience
6.5 Other Innovative Retailers in Mexico
6.5.1 7-Eleven Mexico launched its own virtual currency - the "Big Coin"
6.5.2 Superama VIRTUAL
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer


List of Tables


Table 1: Online Retail Sales in Mexico, 2014 and 2019
Table 2: Mexico Online vs. Offline Retail Sales and Forecast (MXN billion), 2009-2019
Table 3: Mexico Online vs. Offline Retail Sales and Forecast (US$ billion),2009-2019
Table 4: Mexico Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
Table 5: Mexico Online Sales vs. Global Average, 2009, 2014 and 2019
Table 6: Mexico Online Sales vs. Latin America, 2009, 2014 and 2019
Table 7: Mexico Overall Retail Segmentation (MXN billion) by Channel Group, 2009-2019
Table 8: Mexico Channel Retail Sales and Forecast (MXN billion) by Channel Group, 2009-2019
Table 9: Mexico Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
Table 10: Mexico Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
Table 11: Mexico Channel Retail Sales and Forecast (MXN billion) by Channel, 2009-2019
Table 12: Mexico Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
Table 13: Mexico Retail Sales Split (MXN million), Online vs. Offline, 2014
Table 14: Mexico Retail Sales Split (US$ million), Online vs. Offline, 2014
Table 15: Mexico Online Market Dynamics by Category Group, 2009-2019
Table 16: Mexico Online Retail Sales and Forecast (MXN million) by Category Group, 2009-2019
Table 17: Mexico Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
Table 18: Mexico Total and Online Retail Sales in Food and Grocery Categories (MXN million), 2009-2019
Table 19: Mexico Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
Table 20: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (MXN million), 2009-2019
Table 21: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
Table 22: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (MXN million), 2009-2019
Table 23: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2009-2019
Table 24: Mexico Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (MXN million), 2009-2019
Table 25: Mexico Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
Table 26: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (MXN million), 2009-2019
Table 27: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
Table 28: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (MXN million), 2009-2019
Table 29: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
Table 30: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (MXN million), 2009-2019
Table 31: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
Table 32: Mexico Total and Online Retail Sales in Home and Garden Products Categories (MXN million), 2009-2019
Table 33: Mexico Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
Table 34: Mexico Total and Online Retail Sales in Health and beauty Categories (MXN million), 2009-2019
Table 35: Mexico Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
Table 36: Mexico Exchange Rate MXN-US$ (Annual Average), 2009-2014
Table 37: Mexico Exchange Rate MXN-US$ (Annual Average), 2015-2019 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions




List of Figures


Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
Figure 2: GDP Growth Rate, 2009-2014
Figure 3: Total Internet Users and Penetration, 2009-2014
Figure 4: Total Fixed Broadband Subscribers and Penetration, 2009-2014
Figure 5: Growing M-commerce in Mexico
Figure 6: Online Payment Methods in Mexico
Figure 7: Regional Fixed Broadband Users and its Penetration, 2012-2017
Figure 8: Regional Fixed Broadband Users and its Penetration, 2012-2017
Figure 9: Mexico Online and Offline Retail Sales and Forecast (MXN billion), 2009-2019
Figure 10: Mexico Online Sales vs. Global Average (% of Total Retail)
Figure 11: Mexico Online Sales vs. Latin America Countries Average (% of Total Retail)
Figure 12: Mexico Overall Retail Market Dynamics by Channel Group, 2009-2019
Figure 13: Mexico Retail Sales and Forecast (MXN billion) by Channel Group, 2009-2019
Figure 14: Mexico Retail Sales, Online vs. Offline, 2014
Figure 15: Mexico Online Market Dynamics by Category Group, 2009-2019
Figure 16: Mexico Online Retail Sales and Forecast (MXN million) by Category Group, 2009-2019
Figure 17: Liverpool - Site Overview
Figure 18: Liverpool-Product Thumbnail View
Figure 19: Liverpool-Product Comparison View
Figure 20: Liverpool-Loyalty schemes online
Figure 21: Liverpool- Mobile Site
Figure 22: El Palacio de Hierro : Site Overview
Figure 23: El Palacio de Hierro: Product Page Overview - Product Description
Figure 24: Claroshop.com: Homepage
Figure 25: Claroshop.com: Organization and Layout
Figure 26: Claroshop.com: Mobile apps
Figure 27: Linio: Home Page
Figure 28: Linio: Organization and Layout
Figure 29: Linio: Loyalty Schemes
Figure 30: Linio: Mobile apps
Figure 31: 7-Eleven Launches "Big Coins"
Figure 32: Superama Virtual Store and Mobile App
Figure 33: The Triangulated Market Sizing Methodology
Liverpool
El Palacio de Hierro
Claro Shop
Linio
7-Eleven
Superama (Wal-Mart),
Amazon

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