Consumer Attitudes and Online Retail Dynamics in Philippines, 2015-2020

Consumer Attitudes and Online Retail Dynamics in Philippines, 2015-2020

Code: VR-RT03003IS | Published: Aug-2016 | Pages: 76 | Verdict Retail
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The Philippines have joined the race to the digital change very late compared to the other ASEAN countries such as Philippines, Malaysia, Singapore, and Thailand, but the digital culture is moving at a faster pace than it did with the other countries. Filipinos have embraced new technology and the internet, for example, according to a study conducted by Bain and Company, internet penetration is a mere 1.2% in the Philippines, but 34% of those who have made a purchase online reported they were influenced by online content prior to making their purchase.

Key Findings
- More Filipinos Are Moving Towards E-Commerce

- Filipinos Are Unwilling and Disinclined Towards Using Credit Cards

- Foreign E-Commerce Giants Have a Major Dominion Over the E-Commerce Landscape in the Philippines

- Apparel, accessories, luggage, and leather goods was the largest product group

Synopsis
"Consumer Attitudes and Online Retail Dynamics in Philippines, 2015-2020" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Philippines online retail environment. In addition, it analyzes the key consumer trends influencing Philippines online retail industry.

What else does this report offer?

- It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future

Reasons To Buy
- Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

- Understand which products will be the major winners and losers in the online arena in the coming years

- Get an in-depth analysis of the latest trends in online retailing in Philippines, covering the factors driving online spending across the categories

- Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1 Introduction
1.1 What is this Report About?
2 Executive Summary
3 Market at a glance
4 Market Context
4.1 Overview of Philippiness Online Shopping Environment
4.1.1 The Internet population in the Philippines is one of the fastest growing in the last five years
4.1.2 Fixed Broadband Is slower than most ASEAN countries
4.1.3 High Smartphone Penetration Set to Boost M-Commerce
4.2 Consumer Attitudes and Behavior
4.2.1 Study Proves That Filipinos Are Embracing E-Commerce Lately
4.2.2 Foreign Players Have Control over the Philippines E-Commerce Market
5 Online Channel Dynamics
5.1 Online Channels Share of the Total Retail Sales
5.1.1 Philippines online vs. offline channel forecasts
5.1.2 Online penetration: global and regional comparisons
5.2 Channel Dynamics
5.2.1 Philippines retail channel dynamics - future performance
5.2.2 Channel group share development
5.2.3 Individual channel performance
5.3 Category Dynamics
5.3.1 Online vs. offline retail sales comparison by category group, 2015
5.3.2 Online retail market dynamics by category
5.3.3 Online retail sales share by category group
5.3.4 Food and Grocery Categories: market size and forecasts
5.3.5 Electrical and Electronics categories: market size and forecasts
5.3.6 Music, Video, and Entertainment Software categories: market size and forecasts
5.3.7 Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
5.3.8 Books, News, and Stationery categories: Market Size and Forecasts
5.3.9 Sports and Leisure Equipment categories: market size and forecasts
5.3.10 Furniture and Floor Coverings categories: market size and forecasts
5.3.11 Home and Garden categories: market size and forecasts
5.3.12 Health and Beauty categories: market size and forecasts
6 Case Studies: Leading Online Retailers in Philippines
6.1 Retailer 1: CashCashPinoy
6.1.1 Business Description
6.1.2 Site Experience
6.2 Retailer 2: Metro Deal
6.2.1 Business Description
6.2.2 Site Experience
6.3 Innovative Retailers in Philippines
6.3.1 CashCashPinoy and Its Strategies to Stay Innovative In the E-Commerce Market
7 Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Verdict Retail
7.4 Disclaimer

List of Tables


Table 1: Online Retail Sales in Philippines, 2015 and 2020
Table 2: Philippines Offline vs. Online Retail Sales and Forecast (PHP billion), 2010-2020
Table 3: Philippines Offline vs. Online Retail Sales and Forecast (US$ billion), 2010-2020
Table 4: Philippines Offline vs. Online Retail Sales and Forecast (% Share), 2010-2020
Table 5: Philippines Online Sales vs. Global Average, 2010, 2015, and 2020
Table 6: Philippines Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
Table 7: Philippines Overall Retail Segmentation (PHP billion) by Channel Group, 2010-2020
Table 8: Philippines Channel Retail Sales and Forecast (PHP billion) by Channel Group, 2010-2020
Table 9: Philippines Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
Table 10: Philippines Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
Table 11: Philippines Channel Retail Sales and Forecast (PHP billion) by Channel, 2010-2020
Table 12: Philippines Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
Table 13: Philippines Retail Sales Split (PHP million), Online vs. Offline, 2015
Table 14: Philippines Retail Sales Split (US$ million), Online vs. Offline, 2015
Table 15: Philippines Online Retailers Market Dynamics by Category Group, 2010-2020
Table 16: Philippines Online Retail Sales and Forecast (PHP million) by Category Group, 2010-2020
Table 17: Philippines Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
Table 18: Philippines Total and Online Retail Sales in Food and Grocery Categories (PHP million), 2010-2020
Table 19: Philippines Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
Table 20: Philippines Total and Online Retail Sales in Electrical and Electronics Categories (PHP million), 2010-2020
Table 21: Philippines Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
Table 22: Philippines Total and Online Retail Sales in Music, Video and Entertainment Categories (PHP million), 2010-2020
Table 23: Philippines Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
Table 24: Philippines Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (PHP million), 2010-2020
Table 25: Philippines Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
Table 26: Philippines Total and Online Retail Sales in Books, News and Stationery Categories (PHP million), 2010-2020
Table 27: Philippines Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
Table 28: Philippines Total and Online Retail Sales in Sports and Leisure Equipment Categories (PHP million), 2010-2020
Table 29: Philippines Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
Table 30: Philippines Total and Online Retail Sales in Furniture and Floor Coverings Categories (PHP million), 2010-2020
Table 31: Philippines Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
Table 32: Philippines Total and Online Retail Sales in Home and Garden Products Categories (PHP million), 2010-2020
Table 33: Philippines Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
Table 34: Philippines Total and Online Retail Sales in Health and beauty Categories (PHP million), 2010-2020
Table 35: Philippines Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
Table 36: Philippines Exchange Rate PHP-US$ (Annual Average), 2010-2015
Table 37: Philippines Exchange Rate PHP-US$ (Annual Average), 2016-2020 Forecasts
Table 38: Verdict Retail Channel Definitions
Table 39: Verdict Retail Category Definitions

List of Figures


Figure 1: Share of Online Retail Sales in Total Retail Sales, 2015 and 2020
Figure 2: GDP Value and Growth (PHP billion, %), 2010-2015
Figure 3: Philippines GDP Growth Rate, 2015-2020
Figure 4: Total Number of Internet Users and Penetration (Millions, %), 2005-2015
Figure 5: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
Figure 6: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
Figure 7: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 9: Philippines Online and Offline Retail Sales and Forecast (PHP billion), 2010-2020
Figure 10: Philippines Online Sales vs. Global Average (% of Total Retail), 2010, 2015, and 2020
Figure 11: Philippines Online Sales vs. Asia-Pacific (% of Total Retail)
Figure 12: Overall Retail Market Dynamics by Channel Group, 2010-2020
Figure 13: Philippines Retail Sales and Forecast (PHP billion) by Channel Group, 2010-2020
Figure 14: Philippines Retail Sales, Online vs. Offline, 2015
Figure 15: Philippines Online Retailers Market Dynamics by Category Group, 2010-2020
Figure 16: Philippines Online Retail Sales and Forecast (PHP million) by Category Group, 2010-2020
Figure 17: cashcashpinoy.com: Approach to using online space
Figure 18: cashcashpinoy.com: Organization and Layout
Figure 19: cashcashpinoy.com: Promotions and coupons and encouraging frequency of touch
Figure 20: hotdeals.com: Promotions, and special offers on a s-commerce website
Figure 21: cashcashpinoy.com: Payment options
Figure 22: metrodeal.com: Approach to using online space
Figure 23: metrodeal.com: Organization and Layout
Figure 24: metrodeal.com: Promotions page
Figure 25: facebook.com: Coupons, promotions and deals on a s-commerce website
Figure 26: metrodeal.com: Promotions page based on the type of promotion
Figure 27: metrodeal.com: Types of payment options
Figure 28: metrodeal.com: Mobile applications
Figure 29: The Triangulated Market Sizing Methodology

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