Convenience and Foodservice at the Service Station

Convenience and Foodservice at the Service Station

Code: VR-VR0051TR | Published: Dec-2015 | Pages: 222 | Verdict Retail
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Globally, the number of convenience stores and food outlets at service stations are expected to grow4.9% on average between 2015 and 2019. With motorists increasingly using service stations to purchase grocery items and more major fuel retailers partnering with convenience retailers, Verdict expects non fuel sales to rise over the next few years.
Verdict has identified that the average frequency of purchases at service station retailers who are partnered with a local grocer or fast food retailer is higher than at fuel retailers that only offer own brand retail products. In the UK, some fuel retailers have seen average motorist expenditure increase by up to 13% due to strong partnerships with grocers and fast food retailers.
On average, motorists use the retail facilities at the service station one and half times per month compared to four times to refuel. In order to increase the frequency of retail purchases at the service station, it is important for fuel retailers to examine their product mix and establish how best to target the needs of motorists.

Key Findings
- Convenience is key to increasing site appeal. Small store formats are a success, not least when they are situated at service station forecourts. However the one size fits all approach is no longer suitable, and the format must adapt depending on the local demographic and passing traffic. Key shopper missions must be identified by retailers in order to make the most of a convenience store, and in turn, increase site appeal. This can be done by adapting the store layout to make it easier for motorists to complete a shop, or indeed just refuel.

- New concepts and seasonal flavors will drive footfall. Depending on their customer profile, forecourts can offer their novelty-seeking guests new foodservice concepts such as bubble tea bars which would offer a fun alternative to their usual experience. Moreover, seasonal flavors promising an indulgent treat to motorists should be included in the menus of foodservice outlets and promoted in order to generate extra footfall and raise brand awareness.

Synopsis
"Convenience and Foodservice at the Service Station", is an essential resource for service station retailers big and small looking to increase the productivity and attractiveness of their proposition to motorists across the globe. Verdict examines the key ways to adopt a low risk, high reward convenience and foodservice offer to the forecourt through detailed market data, and insightful analysis of the trends impacting key retailers and markets over the coming five years.

Reasons To Buy
- Understand the key future trends set to affect the future of the market to shape your future strategies.

- Benchmark your convenience retail businesss profitability by accessing competitors shop site network data

- Develop new marketing ideas by examining the shop strategies related to product mix, promotions, and partners employed by retailers.

- Examine the breakdown of different food product categories, to more effectively plan your product mix.

- Drive customer footfall at service station shops by understanding what features customers value and use most at European service stations and shops.

Table of Contents

Executive Summary
Outlook and recommendations
Foodservice is evolving, and retailers must get on board
Convenience is key to increasing site appeal
Table of contents
Table of Figures
List of tables
Market Data
Convenience market value
Service station shop numbers
Shop sites by country
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
UK
Key foodservice data
Motorist Attitudes to Convenience and Foodservice
Motorist survey data
Convenience and foodservice influence on station selection
Retailer performance in Convenience and Foodservice
Motorist survey data
Grocery product frequency
Confectionery frequency
Fast food frequency
Coffee frequency
Convenience Trends Across Europe
Convenience stores
Changes to the proposition
Symbol groups and partnerships add clout to fuel offer
Private label and fresh food
Additional services at the forecourt
Multichannel participation
Automotive
Foodservice Trends Across Europe
A growing focus on health and flavour innovation impact the forecourt foodservice offer
Healthier indulgence is gaining prominence
Less calorific options are in demand
Free from food should be an area of focus
Customers will be drawn to new flavours
Seasonal offerings drive footfall
New formats turn food to go into food to stay
Case study: Waitrose grazing
Mobile ordering will be the fastest, most convenient way to serve motorists
Customisation and convenience drive mobile ordering growth
Mobile apps will attract a new breed of time-poor motorists to forecourts
Enhanced mobile functionality will help exceed motorist expectations
Evolving meal occasions offer new up sell opportunities
Time-scarcity transforms meal consumption habits
Fast-food chains create their evening concepts
Forecourt foodservice should adapt its offer based on the time of day
More snacking occasions should be targeted.
.in a way relevant to motorist profiles
Foodservice vending brands boost convenience profits
Drink vending offers lucrative opportunities for forecourt retailers
Case study: Costa Express machines
Effective marketing and product placement will help monetize foodservice vending
Appendix
Private label volume data
Methodology
Stage one: primary research
Stage two: market modeling
Stage three: primary validation
Stage four: data finalization
Disclaimer

List of Tables


Table 1: Value of the convenience retail market across all formats (Eurom), y-o-y growth (%), 2010-15e
Table 2: Value of the convenience retail market across all formats (Eurom), y-o-y growth (%), 2010-15e
Table 3: Proportion of service station sites with a shop (%), 2010-15e
Table 4: Proportion of service station sites with a shop (%), Austria, 2010-15e
Table 5: Proportion of service station sites with a shop (%), Belgium, 2010-15e
Table 6: Proportion of service station sites with a shop (%), Bulgaria, 2010-15e
Table 7: Proportion of service station sites with a shop (%), Czech Republic, 2010-15e
Table 8: Proportion of service station sites with a shop (%), Denmark, 2010-15e
Table 9: Proportion of service station sites with a shop (%), Estonia, 2010-15e
Table 10: Proportion of service station sites with a shop (%), Finland, 2010-15e
Table 11:: Proportion of service station sites with a shop (%), France, 2010-15e
Table 12: Proportion of service station sites with a shop (%), Germany, 2010-15e
Table 13: Proportion of service station sites with a shop (%), Greece, 2010-15e
Table 14: Proportion of service station sites with a shop (%), Hungary, 2010-15e
Table 15: Proportion of service station sites with a shop (%), Ireland, 2010-15e
Table 16: Proportion of service station sites with a shop (%), Italy, 2010-15e
Table 17: Proportion of service station sites with a shop (%), Latvia, 2010-15e
Table 18: Proportion of service station sites with a shop (%), Lithuania, 2010-15e
Table 19: Proportion of service station sites with a shop (%), Luxembourg, 2010-15e
Table 20: Proportion of service station sites with a shop (%), Netherlands, 2010-15e
Table 21: Proportion of service station sites with a shop (%), Norway, 2010-15e
Table 22: Proportion of service station sites with a shop (%), Poland, 2010-15e
Table 23: Proportion of service station sites with a shop (%), Portugal, 2010-15e
Table 24: Proportion of service station sites with a shop (%), Romania, 2010-15e
Table 25: Proportion of service station sites with a shop (%), Russia, 2010-15e
Table 26: Proportion of service station sites with a shop (%), Slovakia, 2010-15e
Table 27: Proportion of service station sites with a shop (%), Slovenia, 2010-15e
Table 28: Proportion of service station sites with a shop (%), Spain, 2010-15e
Table 29: Proportion of service station sites with a shop (%), Sweden, 2010-15e
Table 30: Proportion of service station sites with a shop (%), Switzerland, 2010-15e
Table 31: Proportion of service station sites with a shop (%), Turkey, 2010-15e
Table 32: Proportion of service station sites with a shop (%), UK, 2010-15e
Table 33: Foodservice outlet numbers at service station forecourts, 2010-14
Table 34: Foodservice outlet numbers at service station forecourts, 2010-142010-14, contd
Table 35: Foodservice outlet numbers at service station forecourts, 2015e-19e
Table 36: Foodservice outlet numbers at service station forecourts, 2015e-19e, contd
Table 37: Growth in foodservice outlets at service station forecourts (%)
Table 38: Growth in foodservice outlets at service station forecourts (%)
Table 39: Foodservice transaction numbers at service station forecourts(m), 2010-14
Table 40: Foodservice transaction numbers at service station forecourts(m), 2010-14, contd
Table 41: Foodservice transaction numbers at service station forecourts(m), 2015e-19e
Table 42: Foodservice transaction numbers at service station forecourts(m), 2015e-19e, contd
Table 43: Growth in foodservice transactions at service station forecourts (%)
Table 44: Growth in foodservice transactions at service station forecourts (%)
Table 45: Foodservice sales at service station forecourts (USD $m), 2010-14
Table 46: Foodservice sales at service station forecourts USD $m), 2010-14, contd
Table 47: Foodservice sales at service station forecourts (USD $m), 2015e-19e
Table 48: Foodservice sales at service station forecourts (USD $m), 2015e-19e, contd
Table 49: Growth in foodservice sales at service station forecourts (%)
Table 50: Growth in foodservice sales at service station forecourts (%)
Table 51: Average transaction value of foodservice sales at service station forecourts (USD $), 2010-14
Table 52: Average transaction value of foodservice sales at service station forecourts (USD $), 2010-14, contd
Table 53: Average transaction value of foodservice sales at service station forecourts (USD $), 2015e-19e
Table 54: Average transaction value of foodservice sales at service station forecourts (USD $), 2015e-19e, contd
Table 55: Growth in average transaction value of foodservice sales at service station forecourts (%)
Table 56: Growth in average transaction value of foodservice sales at service station forecourts (%)
Table 57: Influence of availability on service station selection (1 low-5 high), all markets, 2014
Table 58: Influence on service station selection (1 low-5 high), all markets, 2014
Table 59: Influence on service station selection (1-5), all markets, 2014
Table 60: Influence on service station selection (1-5), all markets, 2014
Table 61: Bakery and cereals private label volumes, growth and share, 2011-14
Table 62: Bakery and cereals private label penetration, 2011-14
Table 63: Confectionery private label volumes, growth and share, 2011-14
Table 64: Confectionery private label penetration, 2011-14
Table 65: Dairy and soy private label volumes, growth and share, 2011-14
Table 66: Dairy and soy private label penetration, 2011-14
Table 67: Fish and seafood private label volumes, growth and share, 2011-14
Table 68: Fish and seafood private label penetration, 2011-14
Table 69: Ice cream private label volumes, growth and share, 2011-14
Table 70: Ice cream private label penetration, 2011-14
Table 71: Meat private label volumes, growth and share, 2011-14
Table 72: Meat private label penetration, 2011-14
Table 73: Oils and fats private label volumes, growth and share, 2011-14
Table 74: Oils and fats private label penetration, 2011-14
Table 75: Pasta and noodles private label volumes, growth and share, 2011-14
Table 76: Pasta and noodles private label penetration, 2011-14
Table 77: Prepared meals private label volumes, growth and share, 2011-14
Table 78: Prepared meals private label penetration, 2011-14
Table 79: Savory and deli foods private label volumes, growth and share, 2011-14
Table 80: Savory and deli foods private label penetration, 2011-14
Table 81: Savory snacks private label volumes, growth and share, 2011-14
Table 82: Savory snacks private label penetration, 2011-14
Table 83: Seasonings, dressings and sauces private label volumes, growth and share, 2011-14
Table 84: Seasonings, dressings and sauces private label penetration, 2011-14
Table 85: Soup private label volumes, growth and share, 2011-14
Table 86: Soup private label penetration, 2011-14
Table 87: Syrups and spreads private label volumes, growth and share, 2011-14
Table 88: Syrups and spreads private label penetration, 2011-14
Table 89: Beer and cider private label volumes, growth and share, 2011-14
Table 90: Beer and cider private label penetration, 2011-14
Table 91: Hot drinks private label volumes, growth and share, 2011-14
Table 92: Hot drinks private label penetration, 2011-14
Table 93: Soft drinks private label volumes, growth and share, 2011-14
Table 94: Soft drinks private label penetration, 2011-14

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