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- Understand Coors Light Summer Brew as a product and how it is positioned.
- Learn about how product and packaging innovation are combining to revive the Coors Light brand.
- Analyze the popularity of Radler drinks and the reasons driving this
Reasons To Buy
What is Coors Light Summer Brew?
What is its target market?
How is Coors Light Summer Brew helping to revive the Coors Light brand?
Are Radler drinks here to stay?
Table of Contents
COORS LIGHT SUMMER BREWS SUCCESS PAVED THE WAY FOR 2015S CITRUS RADLER
A radler-inspired citrus flavored seasonal beer that aimed to "up the refreshment factor"
Summer Brews strong sales performance provided impetus for a brand update in 2015
PRODUCT AND PACKAGING INNOVATION COMBINE TO REVIVE THE COORS LIGHT BRAND
Reviving a slumping brand by engaging legal drinking age millennials around seasonally relevant "premium lights"
Radler is a lightweight and highly refreshing recipe for mixing beer with natural fruit flavors
Coors Light Summer Brew tapped factors associated with summer drinking and drinkers propensity in experimentation
Smaller packs are apt for made-for-summer beverages
A radler-themed SKU enabled MillerCoors to more effectively jostle for market share with competing brewers
RADLER-THEMED EXTENSIONS ARE HERE TO STAY
Perpetuating a consistent radler moniker
Expect to see more brewers to leverage the reassurance of a trusted brand with a gender neutral, radler themed extension
Craft radlers will further enhance the formats popularity and drive flavor innovation
Radler-themed drinks segment set for growth and increased competition
Ask the analyst
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