Customer Segmentation in UK Insurance: Digital Lifestyles

Customer Segmentation in UK Insurance: Digital Lifestyles

Code: VF-VF0082IA | Published: Aug-2016 | Pages: 22 | Verdict Financial
Price :
$2,795.00
USD

* Required Fields

$2,795.00

Details

Society is becoming increasingly connected. Technology has allowed us to be online anytime and anywhere, through portable devices such as smart phones and tablets. This means that consumers have instant access to goods, products, and services. Connection is also extending through the Internet of Things, where big data is collected through wearable tech, connected cars, and smart homes. The result is that consumers expect and look for ever-responsive, convenient, tailored services via a channel they can access from wherever they choose. Catering for digitally active and tech-savvy individuals should be important for insurers, considering that 42% of consumers identified with the Digital Lifestyles trait according to Verdict Financials 2015 UK General Insurance Consumer Survey.

Key Findings
- 65% of under-24s were defined as having the "Digital Lifestyles" trait - a label that also represented more than half of those under 44, before dropping away among the over-50s.

- Just over a third of consumers feel nervous when theyre without a Smartphone to remain "connected."

- The online channel is vital in distribution, considering that 45% of consumers identified with the Digital Consumption trait - meaning that they prefer to buy goods and services online.

Synopsis
Standard demographic analysis often fails to reveal sufficiently deep insight into consumer behavior and the motivations behind this. We have produced an attitudinally based segmentation of the consumer market, and have used this to examine the market for key financial products. One of the eight key attitudinal groups is the focus of this brief: Digital Lifestyles. There are two ways in which Digital Lifestyles can be viewed in consumers approach to their services: being uncomfortable without a Smartphone to remain "connected," and being most comfortable online. Its from these two facets that the following trends within our model are derived: Always Connected and Digital Consumption.

Reasons To Buy
- Inform your strategy with insight into the key trends and sub-trends that influence insurance consumption habits and develop a competitive advantage around consumer behavior trends.

- Understand the importance of being led by the consumer in the financial services market and define your strategies with insight on what your customers really want.

- Align your marketing strategies with the crucial trends influencing consumer behavior.

Table of Contents

Digital Lifestyles: Characteristics
Digital Lifestyles and UK Insurance Customers
Servicing Digital Lifestyles: Case Studies
Aviva
Ageas
Zurich
Cocoon
Back Me Up
Direct Line
Allianz
Brolly

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Banking, Finance & Insurance
Verdict Financial

Our Clients