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- Cider sales have more than halved since their peak in 2009
- The tax introduced in 2010 has seen the volume of ciders decrease
- Cider mainly attracts beer drinkers
Canadeans Denmark Cider Market Insights 2015 Report provides a complete overview of the Denmark cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
- 2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
- Value by distribution channel 2010-2014, with 2015 forecasts
- 2013-2015 selected on- / off-premise retail prices
- Details of key cider new product launches in 2014 by company
- Overview of the competitive landscape in the cider market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
- Data is also available in excel format
Reasons To Buy
- Gain in-depth understanding of the dynamics and structure of the Denmark cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Denmark cider market to support your brand development and marketing initiatives
- Compare and track the performance of brands and brewers to develop a competitive advantage
- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Denmark cider market
- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table of Contents
2 Market Update
2.1 Market Commentary
2.2 New Products and Photo Shots
2.3 Packaging Trends
2.4 Channel Analysis
2.7 Cider Data Tables
3 Cider Producers/Importers
4.2 Methodology and Product Definitions
One Pint A/S
Premium Beer Import A/S
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