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- The digital media market consists of revenues generated by legal downloads or streaming of media content, including music, video, and books. Sales are recognised in the country where the download is delivered. Values are calculated at retail price including all applicable taxes. All currency conversions are carried out at constant annual average 2014 exchange rates.
- The Australian digital media market had total revenues of $673.7m in 2014, representing a compound annual growth rate (CAGR) of 37% between 2010 and 2014.
- The books segment was the markets most lucrative in 2014, with total revenues of $317.1m, equivalent to 47.1% of the markets overall value.
- The performance of the market is forecast to decelerate, with an anticipated CAGR of 15.5% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $1,383.1m by the end of 2019.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in Australia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in Australia
Leading company profiles reveal details of key digital media market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Australia digital media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Australia economy
Reasons To Buy
What was the size of the Australia digital media market by value in 2014?
What will be the size of the Australia digital media market in 2019?
What factors are affecting the strength of competition in the Australia digital media market?
How has the market performed over the last five years?
What are the main segments that make up Australias digital media market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Buyer power 12
Supplier power 13
New entrants 15
Threat of substitutes 17
Degree of rivalry 18
Leading Companies 20
Amazon.com, Inc. 20
Apple Inc. 23
Google Inc. 28
Quickflix Limited 32
Macroeconomic Indicators 35
Country Data 35
Industry associations 38
Related MarketLine research 38
About MarketLine 39
LIST OF TABLES
Table 1: Australia digital media market value: $ million, 2010-14 8
Table 2: Australia digital media market category segmentation: $ million, 2014 9
Table 3: Australia digital media market value forecast: $ million, 2014-19 10
Table 4: Amazon.com, Inc.: key facts 20
Table 5: Amazon.com, Inc.: key financials ($) 21
Table 6: Amazon.com, Inc.: key financial ratios 21
Table 7: Apple Inc.: key facts 23
Table 8: Apple Inc.: key financials ($) 26
Table 9: Apple Inc.: key financial ratios 26
Table 10: Google Inc.: key facts 28
Table 11: Google Inc.: key financials ($) 30
Table 12: Google Inc.: key financial ratios 30
Table 13: Quickflix Limited: key facts 32
Table 14: Quickflix Limited: key financials ($) 32
Table 15: Quickflix Limited: key financials (A$) 33
Table 16: Quickflix Limited: key financial ratios 33
Table 17: Australia size of population (million), 2010-14 35
Table 18: Australia gdp (constant 2005 prices, $ billion), 2010-14 35
Table 19: Australia gdp (current prices, $ billion), 2010-14 35
Table 20: Australia inflation, 2010-14 36
Table 21: Australia consumer price index (absolute), 2010-14 36
Table 22: Australia exchange rate, 2010-14 36
LIST OF FIGURES
Figure 1: Australia digital media market value: $ million, 2010-14 8
Figure 2: Australia digital media market category segmentation: % share, by value, 2014 9
Figure 3: Australia digital media market value forecast: $ million, 2014-19 10
Figure 4: Forces driving competition in the digital media market in Australia, 2014 11
Figure 5: Drivers of buyer power in the digital media market in Australia, 2014 12
Figure 6: Drivers of supplier power in the digital media market in Australia, 2014 13
Figure 7: Factors influencing the likelihood of new entrants in the digital media market in Australia, 2014 15
Figure 8: Factors influencing the threat of substitutes in the digital media market in Australia, 2014 17
Figure 9: Drivers of degree of rivalry in the digital media market in Australia, 2014 18
Figure 10: Amazon.com, Inc.: revenues and profitability 22
Figure 11: Amazon.com, Inc.: assets and liabilities 22
Figure 12: Apple Inc.: revenues and profitability 26
Figure 13: Apple Inc.: assets and liabilities 27
Figure 14: Google Inc.: revenues and profitability 31
Figure 15: Google Inc.: assets and liabilities 31
Figure 16: Quickflix Limited: revenues and profitability 33
Figure 17: Quickflix Limited: assets and liabilities 34
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