Eau Thermale Avene: Trust and efficacy drive French brand to global success

Eau Thermale Avene: Trust and efficacy drive French brand to global success

Code: ML-ML00019-072 | Published: Dec-2015 | Pages: 18 | MarketLine
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With an offering ranging from facial care to body care, AvEne is dedicated to sensitive skin with featured ingredient AvEne thermal spring water, which has been used for treating problematic skin since the 18th century. Since being launched in 1990, it has become one of the bestselling derma-cosmetic brands in the local and global markets (particularly China).



Key Findings
- Learn about Eau Thermale Avene as a brand and about its product range
- Understand how Avene has become a leading derma-cosmetics brand globally
- Assess where the future opportunities lie for Avene and other skincare manufacturers

Reasons To Buy
What is Eau Thermale Avene?
How has Avene succeeded in becoming a leading brand on a global scale?
How does Avene market itself?
What are the areas of opportunity for Avene going forward?

Table of Contents

OVERVIEW
Catalyst
Summary
UTILIZING NATURAL RESOURCES TO BECOME A GLOBAL LEADER
A brand with impressive global presence
Utilizing natural resources to build a brand heritage in dermatology
Pioneer in "sterile cosmetics"
CONSUMER TRUST and SHREWD MARKETING HELP EXPLOIT GROWTH MARKETS
The reputable ingredient and the companys ongoing research efforts have led to a high level of consumer trust
Increasing mass-market appeal with popular claims
Taking advantage of the growth of emerging markets
Winning a place in a crowded market with an aspirational but affordable brand
Investment in social media has paid off for Avene
REPUTATION WILL REMAIN KEY FOR TARGET MARKET OF PEOPLE WITH SENSITIVE SKIN
Consumer trust and brand reputation remain key factors for success in the global skincare market
Consumers in emerging markets still want to pay less for more, despite being richer
Sensitive-skin-friendly products are likely to accelerate in growth
CONCLUSIONS
Avenes commitment to natural ingredients has established a trusted brand that can help it exploit growth markets
APPENDIX
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