European Car Wash Market 2016

European Car Wash Market 2016

Code: VR-FU0001SA | Published: Jun-2016 | Pages: 288 | Verdict Retail
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Analysis of commercial car wash market across 20 European countries, including France, Germany, Italy, Spain, UK, Ireland, Sweden, Poland and Lithuania. Includes volume of car wash sites, number of wash occasions per year, value of the market and insight into strategic issues impacting the sector. Based on research with car wash manufacturers and service station and standalone car wash operators, it provides an analysis of the car wash market across all four commercial wash channels, and covers the four main types of car wash installation; jet, roll over ,tunnel and hand washes.

Key Findings
- Service station operators increase wash prices to make up for lost revenues. The value of the European wash market grew by 5.5% in 2015 to be worth Euro7.3bn. The primary cause of the growing market value in Europe was an increase in wash prices, particularly by service station operators as they attempted to make up for lost fuel revenues as fuel prices declined across Europe in 2015.

- Operators will have to break wash habits to encourage luxury wash growth toward 2020. Despite an increase in disposable income levels in a number of European markets in 2015, allowing motorists to use more expensive wash types, many have chosen to continue using low-cost washes as it has become habitual to them.

- Increasing disposable income and parc levels caused wash occasion growth. Total European wash occasions grew by 39.4 million between 2014 and 2015 as a result of increasing vehicle parc and average vehicle wash occasions in certain markets. The vehicle parc in the majority of European markets rose in 2015, which created additional wash occasions, while in some markets motorists increased their average number of washes as disposable income also grew over this period

Synopsis
"European Car Wash Market 2016", a Sector Report by Verdict Retail, provides an executive-level overview of the car wash market today, with wash occasions, values and volumes between 2012 and 2015. It delivers deep quantitative and qualitative insight into the car wash market, analyzing key trends in the market based on proprietary data from Verdict Retails motorist survey and discussions with major car wash operators and manufacturers.

It provides in-depth analysis of the following:

- Insight into the key trends impacting the car wash retail sector including forecasts of new vehicle registrations and motorists car washing behavior

- Up-to-date car wash value, wash volume and installation data for 20 European countries

- Strategic recommendations for each country based on data accumulated based on primary research

- Overviews of the key car wash manufacturers and operators including service station providers as well as standalone players such as Elephant Bleu and IMO

Reasons To Buy
- Make informed investment decisions by understanding the size of the car wash retail market and the nature of the competition within it.

- Formulate market share objectives for your company and assess performance using our value data segmented by channel and installation type.

- Develop superior strategies to those of your competitors by accessing information on their site numbers and marketing activities.

Table of Contents

Executive Summary
Outlook
Service station operators increase wash prices to make up for lost revenues
Increasing disposable income and parc levels caused wash occasion growth
Operators need to use loyalty schemes to reduce home wash occasions
Motorists begin to treat their vehicles to luxury washes...
..but operators will have to break wash habits to encourage luxury wash growth toward 2020
Outside of the top five markets motorists have a negative perception of hand washes..
..but hand washes continue to grow in popularity in the top five
Recommendations
Wash operators need to highlight the benefits of commercial washing to increase wash occasions to 2020
Highlight the benefits of commercial washing
Invest in luxury washes
Building loyalty will ensure repeat wash occasions
Standalone operators should create partnerships
Expand wash installation variety and network
European Car Wash Market
Total market value
Total wash installations
Total wash occasions
Average motorist wash occasions
Car Wash Trends
Motorists to increasingly treat their vehicles to luxury washes
Gender has an effect on average wash occasions across Europe
Hand washes continue to grow in popularity in European top five markets
Standalone Wash Operator Profiles
IMO
ElEphant Bleu
Major Car Wash Manufacturers
WashTec
Istobal
Otto Christ
Tammermatic
Hypromat
KArcher
Austria
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Austrian motorist car wash costs
Channel shares
Total car wash installations
Major competitors
Belgium
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Belgian motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Croatia
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Croatian motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Czech Republic
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Czech Republic motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Finland
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Finland motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
France
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average France motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Germany
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average German motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Greece
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Greece motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Hungary
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Hungarian motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Italy
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Italian motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Netherlands
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Dutch motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Norway
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Norwegian motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Poland
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Polish motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Romania
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Romanian motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Russia
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Russian motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Slovakia
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Slovakian motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Spain
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Spanish motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Sweden
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Swedish motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Turkey
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average Turkish motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
United Kingdom
Car wash market size
Total market value
Total wash installations
Total wash occasions
Average UK motorist car wash costs
Channel shares
Total car wash installations
Car wash channel value
Major competitors
Appendix
Methodology
Stage one: primary research - Verdict Motorist Survey
Stage two: secondary research
Stage three: data modeling
Stage four: data finalization
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