Failure: Aquafina FlavorSplash - The importance of brand identity and accurate demographic targeting

Failure: Aquafina FlavorSplash - The importance of brand identity and accurate demographic targeting

Code: CAN-CS1021IS | Published: Oct-2015 | Pages: 17 | Canadean
Price :
$400.00
USD

* Required Fields

$400.00

Details

The flavored water market has been characterized by significant dynamism over the last few years, with intense competition developing to meet consumers needs as they look for alternatives to, and migrate away from, carbonated and other less healthy soft drinks. This environment has encouraged all major players in water and soft drinks to explore opportunities within their line-ups, although this has met with varying degrees of success.

Key Findings
- Consumers generally see bottled water as a healthy, pure product. Even as a zero calorie beverage, the appearance of Aquafina FlavorSplash marked it out as something "unnatural" in consumers suspicious eyes. Combined with the packaging redesign, this left consumers not knowing what the product really was or was trying to be.

- A key lesson is the need to balance carefully between retaining the identity and focus that comes with an established brand, and attempts at reinvention. Rather than try to reinvent or line extend, it may be better to launch from a fresh start where brand identity can be more readily separated from the old product.

- Understanding demographic trends is key in driving successful new launches in bottled water. Aquafinas re-launched FlavorSplash failed to connect with its target consumer base of teens and young adults.

Synopsis
- Failure: Aquafina FlavorSplash is part of Canadeans Successes and Failures research. It examines the details of and reasons behind the failure of PepsiCos Aquafina FlavorSplash flavored sparkling water product.

- It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons To Buy
- Use Canadeans selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

0
PepsiCo
Aquafina
Kraft Foods Inc

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Beverage
Canadean

Our Clients