Failure Case Study: Robinsons Full-Sugar Squashes; Transitioning to the post-sugar soft drinks market

Failure Case Study: Robinsons Full-Sugar Squashes; Transitioning to the post-sugar soft drinks market

Code: CAN-CS0011SF | Published: Aug-2016 | Pages: 22 | Canadean
Price :
$995.00
USD

* Required Fields

$995.00

Details

The soft drinks industry has come under increasing pressure from health trends questioning the role of sugar in beverages, with consumers increasingly embracing alternative beverages or low/no-sugar solutions. Legislative aggression is also forcing the industrys hand, leading to a need to move proactively to defend market share and innovate.

Key Findings
- Canadeans 2013 consumer survey revealed that nearly 56% of people were trying to limit their sugar intake, with a further 13% avoiding it entirely. Over 14% were also expressly trying to eat a moderate amount of sugar.

- Arguably, Britvic showed decisive, proactive decision-making in moving to discontinue the full-sugar line, especially given the inevitable deleterious effect that could be expected in the near to medium-term on sales with the squashes category.

- Consumers like to have the choice to consume things that are bad for them, even if they predominantly choose the better-for-you option or engage in moderation behavior with the less healthy versions. For brand such as Robinsons, making the choice for consumers by deleting full-sugar products, can lead to consumer dissatisfaction.

Synopsis
"Failure Case Study: Robinsons Full-Sugar Squashes" is part of Canadeans Successes and Failures research. It examines the details of and reasons behind the discontinuation of Robinsons sugared squashes and the move to fully "no added sugar" range. It delivers the critical "what?", "why?" and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons To Buy
- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

About this research
Summary: Robinsons full-sugar squashes

What?

Why?

Take-out
Britvic / Robinsons

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Beverage
Canadean

Our Clients